Facebook Places Marketing

Facebook Places Marketing

Facebook Places Marketing

Putting Facebook Places to Work for Your Business in 3 Quick Steps

Facebook Places is a great tool for business owners who have a physical location. In this world where you can purchase nearly any item online, there are still many items that we all go to the store for. Everything from going to the dentist to a local restaurant or even your local mailbox company requires visiting a store.

When you own a retail store, many people will talk about foot traffic. Landlords use the allure of foot traffic to get you to pay more for the lease. What happens when that foot traffic decreases? Does the landlord lower your rent? When there is bad weather how many people want to walk around a quaint shopping center?

Instead of relying on foot traffic or expensive local billboards or print ads, Facebook Places can give you the edge with your online marketing. With Facebook places you get the opportunity to tap into two powerful pieces of technology for your marketing.

1. Facebook

2. Mobile Phones

To get the most out of this tool with Facebook, we invite you to consider the following marketing strategies.

1. Start Your Places Page Your Places page is free to start. By using an iPhone or Android based phone you can create the places page. It takes just a few minutes and that will allow people to starting checking-in and sharing more about your business.

2. Create a Deal While having people check-in in to your store, giving you free advertising to the news feed is nice, how are you making more money? With your places page you can create a deal that gives people a type of discount. Think of it as a digital coupon! You are only limited by your imagination, but consider creating a deal that would make people eager to USE it and SHARE it with their friends.

3. Spread the Word Your Places page can work in conjunction with your business page. Yes, you can merge them; however, when you keep them separate it will give you extra marketing horsepower (mobile search is different than the search on your computer). Spread the word about your new Deals by creating a custom flyer and displaying it on your counter. Use the stickers that Facebook will send you and put them up on your door. Even write a blog post or page for your website that lets prospects know you are letting people a deal when they check-in.

Putting Facebook Places to work for your business can be done by simply starting a page, creating a deal, and spreading the word with as many prospects as possible. Watch your in-store sales grow as you put this marketing strategy to work for your business.

Discover our power-packed free, 5 day marketing course on Facebook today.

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