It seems like everyone is looking for a little Facebook social marketing advice these days. For me, it's the main source of my leads for my network marketing business. Social marketing and social media is so new that not a lot of tips actually exist yet. I keep it simple for best results.
Social media is actually changing the rules for online network marketing and even what they call "attraction marketing. It's changing so much that I am convinced that literally ANYONE can capture enough leads through this ONE source alone to build a healthy business. Let me give you some advice:
1. Be authentic. I have people call me almost everyday from Facebook and what they say to me in one way or another is "you are authentic". There's an abundance of teaching going around that says you need to position yourself as an "expert" to make this work. Not true. I had a hard time doing that with only 11 months in the industry and so does the newbie. There's a whole lot of "faking" going on out there. If you are sincerely yourself and honest... you will find people appreciate it and they will be drawn to you.
2. Be professional. Even though you are yourself you need to treat your profile in a way that presents yourself as a focused business builder. Your picture is important. Be yourself but be professional. Separate yourself from things that would appear non professional.
3. Add value to others. The easiest way to get downloads is to simply add your website link to your profile and then go and make friends. When you make friends find ways to encourage and help others.
I'll let you in on a little secret... people are failing. Yes that's what I said! There are so many people that feel helpless if you simply add value to them they will pursue you!
One last piece of Facebook social marketing advice is to always add value BEFORE you leave a link! If you leave a link on someone's wall and you haven't given some piece of value you are in danger of getting kicked off. People do not appreciate selfish advertising so just find ways to read their blog or profile before you leave a link to your lead capture page!
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