Any web designer working at any web design Sydney company are required to know the basics of web page layout
. Knowing them is essential for creating great e-commerce websites or any website for that matter. A good web page is characterized by maximum readability. It is also extremely usable. This is important. If visitors are uncomfortable with the page layout, they are unlikely to visit again.
A web design Sydney professional must shed excess "noise" from the page. Surfing the website should be an easy matter that requires minimum effort. It should not be an exercise in navigation. To ensure this, there should be minimal noise in the web page. An expert web designer uses a series of set rules to do just that. As a designer, you should utilize headings and sub-headings to split content areas in a page. Background color bars can be used to split areas. Superfluous content should be removed. The thumb rule is this: if a slice of text or graphic can be removed without any impact on the user's ability to optimally use the page, then remove the text or graphic. Long sentences also should be capitalized less.
A good web design Sydney professional becomes a good psychologist for his trade. The web designer tends to avoid movement in the web page. This is because many web surfers automatically assume that anything moving in the web page must be an advertisement. In this case, the mind of the visitor automatically filters out the offending element. This is the reason for incorporating animated graphic buttons and flashing text or flashing headlines in the pages.
A wed design Sydney professional does chunking of information that is given in the web page. The process of chunking of information involves the breaking up of big blocks or chunks of information into smaller parts for easier human recall. The easiest way to do so is to break up long paragraphs or sentences into bulleted lists. This makes it easier for the eye and also easier to remember. This point remains particularly valid for e-commerce websites where bulleted points can make a greater impact than a large paragraph with informative text clumped together.
A good web designer ensures that the website designed for the client can be viewed at all possible screen resolutions. The page should be visible at its entirety across the viewer's computer screen. pages that utilize fixed width tables are frequently found to occupy more space than the width of the main browser window. Thus the right side of the page is hidden from view as a result. If a visitor wants to view the hidden portion, then he or she is forced to scroll horizontally. This action causes annoyance among most visitors. Homepage navigation should be at par with the rest of the web pages that make up the website. The elements that make up the client's website should be placed in the same location across all pages. The wording should be identical for all pages in a particular website.