Factors To Consider While Choosing Novelty Pens

Fun pens are the most sought after items today

. These novelty pens not just induce fun, but also serve as excellent promotional items.

There are a number of writing accessories that we use all the time. The most important of all is the pen. This is a writing accessory that is used by the young and the old alike. Whether it is students at school or employees at a workplace, everyone needs this accessory to make note of the important points. However, today, these pens have manifested themselves into something bigger and better. They are now used as promotional aids for many companies that intend to reach out to their target audience in a cost effective manner. These pens are available in various shapes, sizes, colors and designs and are termed as novelty pens. If you are planning to buy these fun pens to promote your new start-up, here are a few factors that you need to consider.

The first thing that you need to consider while buying novelty pens is the design. Choosing the right design is a tedious task considering the variety available and requires a certain amount of forethought. The design you choose should be in line with the nature of your business and should be something that your audience can easily relate to. For example, if you are an airlines operator, then choosing fun pens that are shaped in the form of syringes may send out a wrong signal. Instead look out for fun pens that are shaped in the form of airplanes. If you are a cosmetic company, you can consider pens that are shaped in the form of a lipstick.

The next factor to consider is the information you would like the novelty pens to carry. It is not surprising to see pens that just have a logo or name of the business. Such pens are worthless and do not carry any value if you want them to bring in business. The fun pens that you distribute as promotional tools should carry information such as the name and logo of the business, in addition to the website and contact details. This allows your customers to immediately get in touch with you the next time the need arises. In order to fit in all this information, customers choose very small fonts. This is something that has drawbacks associated to it. It becomes difficult for customers to interpret the printed data, thus increasing the chances of them moving over to your competitors. You can prevent this by choosing a design that has a wide body with enough space to get the details printed.

The cost is another factor to consider while buying novelty pens. These pens are available in varying price ranges. Hence, working with a particular budget in mind will help you narrow down your choices and simplify the task. While calculating the budget, tailor in the cost of getting these fun pens customized too. If you want to make the most of every dollar and get the best designs at affordable prices, then the online stores are the ideal places to shop from. These stores offer an extensive variety of pens at prices that are just a fraction of the prices at the retail stores.

by: Sunil Punjabi

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