Off page SEO covers stuff that needs to be done other than modifying your own page. What you need to do in order for rapid free traffic and off page optimization is build links; build more links; BUILD YET MORE LINKS! Yes, to reach the top of search rankings by off page SEO, this is the most important thing to be done. There are other strategies also but they are not that effective. There are a lot of ways to build links. Some of these techniques are really good, some bad and some.. meh.. Some of the most effective techniques are:
Directory Submissions
Article marketing
Inline content links
Press releases
Blog commenting
Forum Commenting
Social Bookmarking
Authority Links
The link building is a very important part if you want to optimize your page effectively and achieve rapid free traffic. So you may ask, why is this link building so important? Your website represents you. In fact, there is a person behind every website. So whenever a page wants to recommend or give a vote of confidence towards you and your webpage, it give a link to your webpage. Associating an anchor text with that link is a great way to help search engines identify the content of your web page. These links or votes' contribute a great amount towards your ranking in searches. The search engines determine the amount of links to your page and come to know the reliability and importance of your page thus ranking it higher if there a lot of links to your page.
Now links from any site does not have the same value. Some websites have more authority than others thus their links have more value. Getting a link from these sites is like getting a big vote of confidence. This because these sites have more authority than other sites and are determined by the search engines. So in the end it comes down to this, the more links you have, the better the chances of you ranking higher in searches.