While search engine optimization is still the most trusted process of website promotion
, there are few aspects that are highly relevant to the process. One of them is the considerations relating to inbound links to the site. Frequency as well as timing of the external sites that link to the given domain is important for getting the desired page ranking. Natural links can easily enhance the ranking and can impact any new website in a great manner. However it could cause problems when you get just links galore without supporting user traffics to your site. Primary Subject Matter of the Site and their Relevance is very important. A major factor for determining the site ranking on search engine result pages is the relevance of the sites primary subject matter to query. Topical relations between the contents provided by the site and the search of user are highly relevant to the process of search engine optimization. The process is very useful for getting huge search results. Of course critics often comment that the roles are less compared to domain trust as well as authority. Yet the long term benefits derived with such process can not be ignored. Other aspect that is equally relevant is the historical performance of the site that is measured on the basis of time spent on the page and clicks through from the SERPs and direct visits etc. Metrics of such click through rates as well as the exact times spent on the page sites are both important factors for determining the site ranking. The method is gaining immense importance these days and has become one of the huge factors over time. Google in fact receives huge quantum of information from the Google analytics, toolbar and personalization of the sites. At times Google also uses manual manipulation for a particular domain or page. However such occurrences are more exceptions than regularities and it is the domain trust and influence of the authority that helps the search engine optimization the most.