The former pertaining to specific items inside the website that you can adjust and alter to create a more pleasing and engaging web page and the latter is anything concerning things outside a website but has tremendous impact on the current state of the SEO campaign, stuff like back links and such.
The perception is higher ranking will bring higher visitors and this is not true if you ask me. Why? Because the page title and page description may not be appealing enough to attract visitors to your site. A good SEO agency will take this issue into consideration to produce a better result.
There are those who will offer you with lots of freebies that are not truly important but are included to somehow hope to cover unreasonable package price. And lastly, are they trained and have a clear mastery of the subject?
These are only a few of the the factors as to why on page SEO is crucial to how your business website performs online. There are many other important strategies an internet marketing service can help you incorporate into your plan that will help you climb up the search engines and eventually onto page one.
It is important to remember that although on page SEO may be allocated a lower weighting than the other two groups in deciding ranking, it is still a vital part of overall SEO activities. If it is not done properly a high ranking will be very hard to achieve even with many backlinks.
Each of these questions can be the subject of a different web page, and that page optimized to achieve as high a listing on Google or any other search engine as possible. The higher your listing, then the more search engine users will be exposed to your web page and the more visitors you are likely to get.
The amount of text content exceeds the amount of HTML code - if a website is bloated with loads of HTML code, it becomes difficult for a search engine to figure out what a page is all about. In fact, a search engine will actually give up and move on if it finds a page is to difficult to traverse.
If you do not have a web page but has been linked from somewhere on the site then search engines get a 404 page not found errors. Search engines look at these errors very negatively and result in reducing site's chances of getting ranked in top results. As a solution the 404 errors should be checked & corrected on a regular basis and custom 404 pages developed to retain the customer onto the site.
All images used in website should have alternate text and height and width attributes specified. As search robots cannot read the contents displayed on images, they can only read alternate text. Therefore, during analysis it should be given proper importance.