Facts Your Orlando SEO Company Should Know About Keywords

Facts Your Orlando SEO Company Should Know About Keywords

If you are not very familiar with search engine optimization, you may not know how an Orlando SEO company works to improve website traffic. There are several factors in the practice of search engine optimization which most amateurs are not aware of and do not have time to learn. Here are a few keyword factors your Orlando SEO company must know to help you.

1. They need to know the value of keywords.

SEO is based on the fact that search engines evaluate websites and web content, in part, by looking at the appearance of relevant words and phrases within the text. An Orlando SEO company should know that keywords are important in any online content, whether it is an article, a press release, website content, or even a video title.

2. They must know what makes an effective keyword.

There are many factors that make keywords effective. First, they must be relevant to your content. If they are on your website, it is best if they are related to the goods and services you have to offer. Keywords need to be typed into search engines often enough to be of value to you. At the same time, they need to be unusual enough that everyone on the Internet is not optimizing for those keywords. A great Orlando SEO company will assure that you land near the top of a search results page that is not overpopulated.

3. They should be able to use keyword phrases inconspicuously.

Your content should read naturally and easily, as if there were no special attention paid to keywords at all. Yet, those keywords must be there, hiding within the text to do their jobs of bringing the traffic to your website. The Orlando SEO company should be well-versed at using long-tailed keyword phrases within the body of your content without interrupting the flow of the text.

4. It is important that they know where to put the keywords.

An Orlando SEO company should know the best spots in the webpage, article, or press release to put their keywords. These include the title, the first and last sentence of the content and other prominent locations. They should also be put in the META tags or Keywords sections when they are submitted to article directories.

5. It is crucial that your Orlando SEO company knows the proper number of times to use keywords.

This is called keyword density. It is expressed as a ratio of the number of keywords to the number of words in the document. The keyword density of SEO writing depends on where the content will be used. It should never be below 2% and rarely ever above 8%. Most article directories will not accept articles with over a 4% keyword density for any one keyword phrase.

If you have any doubts about your SEO agency, ask them about these keyword factors. Listen to their responses and ask questions if their answers seem wrong or confusing. You deserve to know what your marketing plan is all about. As a part of this, you deserve to know that your Orlando SEO company knows what it is doing when it comes to using keywords.

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