G-Shock when founded in 1974 set out to create the toughest watch in the world and
according to consumer reaction they filled a void in the market, because 30+ years strong in an industry is nothing to laugh at.
I don't think at the time they thought it would turn into a cultural phenomenon which is what I've seen lately, because of main stream acceptance by entertainment figures and famous people alike.
With that type of success you will always have the imitators and bootleggers and that is when consumers get confused and the knockoff retailers dilute the quality people are used to from the brand. The easiest way to combat this situation is to of course get authorities involved, but that will only go so far, because they will easily setup shop elsewhere and the web makes it easy for people to have anonymity in these type situations.
Educating the consumer on how to spot fakes and where to shop for 100% Authentic G-Shock products. Thats where we come in and put an effort in educating the masses on when they've been tricked or how to avoid being tricked into buying fake G shock products.
To get a free in-depth guide on spotting fake watches go here => Fake G Shock Watches