Famous footwear brands compete for Shaanxi 23 markets - shoes, shoes, Daphne - footwear industry

Famous footwear brands compete for Shaanxi 23 markets - shoes

, shoes, Daphne - footwear industry

HC shoe net Sept. 11 hearing, the author recently discovered in Xi'an major wholesale footwear, from international brands to the domestic brands, Sports shoes In Nike , Leather shoes In Belle and other famous shoe brands have begun to attack the secondary market. Rehabilitation Road Market in Xi'an, Northwest Business Centre, Fairview Shoes City and other places of the major brands of total sales agency or office, everywhere, "Recruitment county and city dealers" in Advertisement Card. Throughout the province of Shaanxi

footwear market, major brands such as Belle, Senda, day kindness, Tata, Daphne, wood Linsen, Italy Erkang, Red Dragonfly, etc. occupy nearly the entire footwear industry in Xi'an high end of the market, while the low-end shoes are entrenched in the City and the wholesale market, although not very well developed in Xi'an local footwear industry, but domestic and international footwear brands are crazy here in the region launched a battle.

Battle in the regional market, strikes, and the first well-known brand.

Daphne, Red Dragonfly, etc. Aokang , Kangnai, Senda, Red Dragonfly, etc. in Shaanxi account for a large market share, but the shoe market in recent years, the ever-changing, world-renowned brand shoes, have also increased efforts to open up markets in Shaanxi. Pressing harder and harder in the international brand, the original shoe market holds a large share of Shaanxi domestic brand, had to let out their market share, to 23 counties and districts such as strategic market shift.

Battle in the market, on the one hand, part of the brand after a fierce competition to become first-line brand dominant in Xi'an, and the local second-tier brands to create a huge impact, so that second-tier brand in its market share shrinking cities thus marginalized, had to break through the surrounding cities; the other hand, grasp the center of the city line brand market share, in line based on the steady development of the market, they have sufficient human, financial markets began to march 23, this makes the second-tier brands readily available in the 23 markets that become the main battlefield between the two sides issued.

Into 23 markets to local conditions

According to statistics, in 2000 the resident population of Shaanxi Province, 3,605 people, the public demand for footwear is rigid, if everyone bought four pairs of shoes a year, then, Shaanxi, footwear consumption was about 14,420 million pairs, with the exception of Xi'an 741 million people, the other 23 cities had nearly three million people or 1.2 billion pairs of shoes in the market. Such a large market share, it would arouse the concern of the major brands.

However, not every market into 23 brand shoes can be successful, every city and county has different spending habits and level of education, consumer brand in the choice of shoes are regional differences for the and do market research, combined with the local advantages, according to local conditions is the key to development.

Order to avoid competition and homogeneous set a good brand image, red dragonfly, Italy Erkang, Nike and other investment by implementing accurate market positioning, identify the market gap, greater efforts in the promotion, strive to excellent quality and service to win the recognition of local consumers, and thus a place in the ground.

Into the county from the reflection of the many brands of view, consumer culture, "brand loyalty" was a long process, but mainly due to the establishment of loyalty, product quality and service attitude. Therefore, from major brands to enter the cities and counties can learn the process of basically every brand will be the consumption level of local research, and focus on the overall quality dealers.

Northwest, according to Golden Monkey Group Sell Department Manager Xu introduced, they are more concerned about the time investment is the quality of dealers, with a brand in the same area, because the quality of different distributors may appear completely opposite result, so be careful select distributors, companies will also do special counseling and training.

At present, Shaanxi, first-line brand and the brand seems to be synchronized into the second-tier cities and counties 23 signs the market is rising or depression only through the time to verify. However, the second-tier cities, counties and other brands in the market has shown weakness seems Financial Under the crisis more evident for the increasingly competitive battle for market 23, second-tier brand manufacturers and distributors should seriously consider taking practical measures to weather the crisis and get long-term development.

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