Fan Zhijun: Suning Has Been Doing The Layout Plan 2010 - Suning, Suning Fan Zhijun, Home Appliance

. Like now, we are already planning to do the layout in 2010, while the introduction of SAP system, building a large logistics base measures, Suning in the entire industry leader. "

2007 10 months, 15 thousand square meters of Suning Beitaipingzhuang 3C + flagship store opening. This is the last time from Suning shop in the North Third Ring Road has been a full five years, from Suning Appliance Fan Zhijun, executive president of North China Beijing appliance stores proposed "three-ring bubble theory" has been two and a half. Fan Zhijun, this does not mean that Suning chain to change the layout strategy in Beijing, because every step of Suning planned.

It is said that Nanjing are "Huai River thinkers." Coming out from the Fan Zhijun Qinhuai District is a thinker, and a lot of ideas. From 8 years ago, chose to leave the original state-owned enterprises under the command of Zhongshan Zhang Jindong Group to switch to now lead the Suning Appliance based on the Beijing market, the top students graduating from Nanjing University, administered by the Department of constant practice of his ideas. Nearly 6 years, Beijing has not changed his life, "Nanjing Mandarin," but he changed the pattern of consumer electronics market in Beijing.

Government planning to go along with the layout

Present, Suning has 39 stores in Beijing, China the United States, the number of medium and large stores are all over 50. Size for the home appliance chain store is the key to Fan Zhijun, but said they pay more attention to the quality of stores, and ensure the quality of the premise that the appropriate location.

Store location like playing chess masters can see three steps or five steps 10 steps, will be days you can only look one step two steps. Overall master plan, Gu trend, not to one son and one for weight, to eventually win at the goal; low hand is every inch a result, hard repeatedly make mistakes, to fail. "In fact Beitaipingzhuang up shop in our program has been among the chain but it is not we change the layout of the sign." Fan Zhijun so interpreted, "Su Ning, North Pacific business" and "three-ring bubble theory" of the apparent contradictions.

Suning Appliance in the beginning to enter the Beijing market, and the National United States, not much difference between medium and large layouts, the same stores concentrated in the urban ring. June 2005, Fan Zhijun proposed "three-ring bubble theory." Business on the site over time has made ring-store competition for escalating costs, has been fighting for over three-ring along the shop's Fan Zhijun think that there is "too many bubbles."

"As urban planning, three-ring will gradually be reduced residential business area. For these reasons, the future shop Suning adjustment strategy: turning ring outside, and even suburban districts and counties." Fan Zhijun "bubble On the "Su Ning, the final guidance to complete the chain in the Beijing market layout. In 2005, Su Ning in Beijing out of the first community shop?? Wangjing store, then set up shop Tiantongyuan, Tongzhou store, gradually formed a ring leading to the stores outside the city for the construction of the radioactive chain layout. Among them, Ahn Jung Bridge, North Third Ring Road shops, Asian Games Village shop, Lishuiqiao shop, Tiantongyuan shop, north of Huairou constitute a chain store, East Third Ring Road of Han Chinese shops, Chaoyang Road store, Caiman Jie shop, constitutes the eastern Tongzhou store chain, the West II Central Guanganmenwai shop, Shijingshan shop, Liangxiang constitute the western chain stores.

Before next year, Suning will open three new flagship store, located Liujiayao, Daxing, Tongzhou. Fan Zhijun, said Su Ning at the store layout and the secret is keeping the government plan, "according to city planning, Yizhuang, Tongzhou, Shunyi, in the future will be concentrated in areas of population, we will accelerate development in these areas."

Strategic vision is to fight And Dazhong, Gome fortune in the Beijing market is different from Suning Beijing in 2002 before entering the market, they quickly gain a firm foothold, formed with the two local giants of the "three pillars" of the situation. "We and other colleagues of the biggest difference is that strategic vision." Su Ning, Fan Zhijun summed up the success of the Beijing market.

Despite the large and medium, long ranked as Beijing Gome, the market, but the first to enter the Daxing, Shunyi, Huairou County and other suburban markets is Suning.

by:gaga

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