Probe Into China's Home Appliance Industry?? Innovation Is The Core Competence - Sanyo Electric,

China

China

Home Appliances

Industry is facing the triple challenges of the industry is in the current period of adjustment, and innovative home appliance industry is to enhance the core competitiveness. November 3, 2008 afternoon, a to "foster innovation, expand consumer electronics market" as the theme of the Summit was held at Anhui International Exhibition Center, the State Council Development Research Center of Wang Wei, deputy director of the market, the Deputy Secretary-General of the Chinese Consumer Electronics Association Xu Dongsheng and a number of experts feel the pulse of China's home appliance industry.

Status: facing the "triple challenge"

U.S. financial tsunami, the domestic economy has entered a period of adjustment, low-cost development model of competitive advantage is difficult to continue, the State Council Development Research Center of Micro Wang, deputy director of the market in number of Chinese home appliance industry is facing the triple challenges.

Wang Wei said that the U.S. financial crisis began to spread worldwide, but also impact on China's economy, which brought a large number of enterprises is a direct consequence of the loss and the financing of further difficulties, but also affect the export of the domestic appliance industry .

Vice Secretary-General Xu Dongsheng Chinese appliance is further confirmed with the impact. "This year, an increase of all household electrical appliances production declined month by month, exports began to decline in exports next year, the situation will continue bleak situation," Xu Dongsheng said.

"The domestic economy, after years of high-speed running, now entered a period of adjustment, economic growth started to slow down this year," Wang Wei pointed out that in such a background, household appliances industry growth rate was also affected .

Home appliance industry is facing the third challenge, with its resources, the increasing prominence of environmental pressures and rising labor costs, low-cost development model is difficult to extend competitive advantage.

Way: "Innovation" is a competitive

"China's home appliance industry entered a period of adjustment," Xu Dongsheng This will position the current status of China's home appliance industry.

Xu Dongsheng pointed out that after years of rapid development, the present situation faced by China's home appliance industry is the traditional market becomes saturated and emerging markets is taking shape. Traditional markets, including Europe and the United States and domestic cities, emerging markets, including Central Asia, the Middle East, Africa and some 34 international markets and domestic market demand for urban and rural lines are on the rise. At the same time, some central cities in China will soon enter the replacement of home appliances, on strong demand for high-end products.

"In the adjustment of China's home appliance industry, changes in the development of innovative ways to be," Wang Wei said.

Wang Wei pointed out that innovation mainly in three aspects: First, open up new markets, deep plowing to do fine market; followed by upgrading technology and product innovation and service innovation; third is to use modern management techniques to enhance operational and management re-integration of market resources.

Innovation: locked "energy + green"

"Energy saving and environmental protection will be the theme of business innovation in home appliances," Xu Dongsheng analysis pointed out that energy-saving home appliance industry is facing many challenges and environmental issues, which includes recycling of waste home appliances, the most low-power standard, control greenhouse gas emissions, limit use of toxic and hazardous substances.

"Green energy will be the year the keyword", Hefei Rongshida Sanyo Electric company Jinyou Hua pointed out that the weak growth in the industry case, Rongshida Sanyo Electric has sales and profits this year to achieve high growth, and this All businesses benefit from the innovative energy-saving and environmental protection.

by:gaga

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