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Find Success With Effective Network Marketing Recruitment Techniques

Read the words "network marketing" and the idea behind it is self-explanatory

. You market a product or service through a network of active associates called affiliates. Some people have confused affiliate marketing with network marketing, but they are very different in nature. The main difference is the use of network marketing recruitment.

In order for a network marketer to have any level of success, there has to first be a network. That network is comprised of a group of people dedicated to the promotion of the same product or service. Each associate can sign people up under them and collect a commission on their combined sales. This is the basis of network marketing and it requires effective recruiting techniques to be successful.

So we come to the meat of the situation; effective network marketing recruitment techniques. What are some of the most effective techniques? How are they employed?

These are just a couple of the questions that spring to mind, so we'll cover those here. A short list of the most effective ways to recruit are:


Lead capture - Where you offer a small incentive in exchange for information like an email address and first name. Don't get too detailed here or you will scare the prospect away.

Email advertising - This has a small cost associated with it as you need to buy the leads. The leads come with email addresses for people that are already opted in, so there are no SPAM worries for you. These folks WANT to hear what you have to say, so they are a captive audience.

Direct marketing - Hold a meeting in your local area and meet folks face to face. Offer your program and tout the benefits. You can expect a return of about 2% here, so the more people you present to, the better. This could be done with mailings through the US mail too.

Proper SEO page rank - Place a page on your web site that presents the program or service. This page needs to be ranked high in the search engines, so optimize it well. Pick your keywords, write the content so it is professional and add metatags. You want to be in the top 3 to 5 results for your keyword search terms.


In order to be successful at network marketing, you need a team of active, motivated and possibly experienced individuals. It is important that when you employ network marketing recruitment techniques, you bring that type of person into your program. Show them the benefits, build their confidence and keep a positive attitude at all times and your recruiting will excel.

In network marketing, recruitment is the key factor to success. If you can build a team that has motivation and desire, you are halfway to your goal. Continued additions of good recruits is tantamount to forward motion, so keep evolving your network marketing recruitment as time goes on.

It is important that you keep recruiting as long as you are in business. Why is this so important? Eventually, as people drop out (and the will) you are going to build a core group of active and successful marketers in your network. Their success is your success and vice versa.

by: BrianGarvin
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