Find Your Law Firm In Serp With Proper Keyword Analysis

Keyword analysis is a major part of SEO

Keyword analysis is a major part of SEO. So while you are applying SEO factors to promote your website in major search engine, be conscious about keyword density, keyword frequency and keyword prominence. These are the three important factors used by search engines for ranking a web-page. If you appropriately manage these measures, it can really help you find your web-page in search engine result page.

What is Keyword Density?

Keyword density is the number key-phrase or keyword appears in a web page divided by the total words in that particular page. Say, the word "Attorney" appears five times in the web page body, and the total number words are 400, then the density should be 1.25% (5 / 400).

It is really a difficult task to maintain keyword density in an article. If it is too low, you may lose relevancy of your content and that might affect your web-page conversely if it is used excessively, search engines may think your content spam and never index your page. What I recommend is 2% and often 1% keyword density is sufficient.

The keyword density target of page title and header will vary from body content. In your title, try to make the most of keyword density without repeating the phrase. Say, your target "Maryland car accident lawyer," where the density is 100% for that key-phrase (very high keyword densities are tolerable in short elements as there are so smaller amount other total words included).

Significance of Keyword Research

Keyword Research is certainly the most important part in SEO for attorneys. Key-phrase research is a process of choosing the most "optimal performance" keyword, which can help your visitors to find your web-page or a site. You may have spent several months to get a better ranking in major search engines, but your all work can be wasted if the right keyword is not targeted. Even if you attain a good ranking, but you may not get pertinent visitor or traffic if the keyword is wrong. Therefore, the primary step in law firm SEO campaign is recognizing your target visitors and researching the exact keyword they might be searching in major search engine.

A good Keyword Analysis is always the gateway to a law firm marketing campaign. The reason of the analysis is to decide under which search forms your website or a web-page should be marketed. There are quite a few factors to be considered through the keyword analysis process.

by: Orlando Matsota

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