Fitness Boot Camp Marketing Strategies - Creating Loyal Clients

The final tips to our fitness boot camp marketing strategies will allow you to build more clientele

, have more profits, and just be smarter about your business.#21 Use Auto DebitNo sense in dealing with the bill collecting issues, so use the EFT.#22 Be PromptWhen people pay money for a workout they don't want their leader to constantly show up late. EVER!#23 Set GoalsYou don't want to go to your workouts just because there are clients there. Instead, set a goal or many of them that are both short and long term. Most instructors link them back to growing the boot camp. This way you're working towards something while teaching your boot camp.#24 Have a Direct Response Sales SiteDon't spend $5k-$8k on a website if it's not going to make you money. Sure it looks good and everyone compliments you on it, but what does it do? Is it making your clients buy? If you answered "no" then you definitely don't need it.#25 Don't be a Poser!Seriously, just because your course is called a boot camp doesn't mean you have to be decked out in military clothing. Remember, the individuals are there to lose weight, not train in the sniper division. If you were planning on doing this we would politely ask you to refrain. It's actually kind of embarrassing.#26 Get Before and After Photos of EveryoneStart with a photo on each client's first day, then once a month take photos of everyone, maybe after a day of running when everyone is coming in at different times.#27 Try to Get Video TestimonialsYou have to ask to right questions to get the right answers for this. Consider needing at least 60 minutes of footage to create an awesome 5 minute video.#28 Create a Bonus for ReferralsMaybe you give your clients half off the follow month, or a specific month free. Whatever the case may be, you can make it worth their while as much as yours.#29 Take advantage of Free Boot Camp MarketingUse sites like craigslist and myspace to create ads and fan pages. Ask your clients to join your page.#30 Ask for SurveysIf you can get direct feedback from individuals in your class, it's one of the best fitness boot camp marketing strategies you can utilize. Try Survey Monkey online because it's free and easy to use.#31 Give Your Clients Referral ToolsOne of the best things I found to be a big hit is getting a plastic gift card. They look just like credit cards, but I give tons of them away to clients to give to friends. This way they feel like they are being treated to some fun instead of being begged to join.In the end, all of these boot camp marketing strategies will change your business forever.


Fitness Boot Camp Marketing Strategies - Creating Loyal Clients

By: Steve Hochman

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