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Five Reasons Why I Cannot Sell My Car At Internet Auction.

This is a very popular question from people aiming to sell a vehicle at an online auction

. I'm going to create this as a little article, because it is ridiculously simple to reconcile. It is usually one of 5 reasons.

1. Your opening bid is an arm and a leg. People see your motor car at auction, they are shown that nobody else has bid on it yet, therefore it is an undesirable car. "If nobody else prefers it why would I?". If you definitely have a reserve price (least amount you'll take) on your motor vehicle or truck then what difference does it make if you get things going it at $1.00. I know you may be thinking that "anyone that would bid that low is not serious about buying it". That would not matter. What matters is when the bona fide buyers see that it is presently at $7,200 with 46 bids they think it is a desirable vehicle. "Other people would like it, it probably is be exceptional." People are not able to wear Nike tennis shoes because of the excellence, they wear them because they saw someone else wear them, simple mob mentality principle.

2. Bad description, pictures and video. If you post a motorcar with only three pictures and a couple of sentences, congratulations I can discover your future and it is bleak. You will not sell the vehicle. No effort... no reward. You should have around 15 or 20 pictures and 2 or 3 paragraphs to efficiently describe your car. At the same time, the more text you have in a description, the more keywords that will spit out in a search engine query. This will enhance the amount of traffic you get to see your auction in the first place.

3. Communication. I can not believe how many times i received an email on 1 of my vehicles that was posted at an internet auction that at the end of their question they state "Please Reply". What? This tells me that they have experienced asking questions to other sellers and they have gotten no reply. That makes me happy because that means that I'm going to sell my automobile, and for more money and the people that didn't reply to the bidders questions will get the opportunity to either cheap sell their vehicle or need to re-list it.


4. Timing. If you cause your vehicles auction to end in the middle of a work week during the day, the odds are you will decrease the amount of eleventh-hour bidders. Some people will be at work and are not around a pc and others will be involved in their daily routine and completely forget that they were going to bid on it in the first place. Next thing you know, you will be getting an email stating that they missed the auction and was willing to give way more for it than it generated. If you close your auction during dinner time, you will get the same reaction. So, it is good to finish an auction when you think that your target market will be relaxing for the evening. I'm in the Midwest and I try to close my auctions to coincide with the time differences from coast to coast. Usually I end them close to 8:00 p.m. Central Time. Again, this maximizes the amount of average folks that have a chance to see the auction end. The closing is where the fun is.

5. Your cost is too excessive! I know you have the cleanest 2001 Dodge Caravan anywhere and it is worth way more than any book or person would even understand. Truth is, you may be right, but you will still own your automobile. It just will not sell. Unfortunately we live on a planet called Earth and we have to abide by principles referred to as reality and these realities have a direct impact on what your car is valued at. Books are just guides and no one will want to give you top price of any book no matter how nice your vehicle is. Also, availability has a lot to do with pricing your vehicle. You may have the nicest 2004 Chevy Corvette, but unfortunately GM made a few more of those cars than just yours. There may be hundreds or thousands of these cars available for sale and this will effect supply and demand aspects of your auction. Do some investigating, see what other autos are being sold for. Acknowledge I didn't say what other people are asking for a car but what two people in reality agreed upon as a ending price. Then make real adjustments to your value. Face it, if you gave the farm for it a few years back, odds are it went lower in value (unless of course it was a collectible, muscle car, classic). You will be less stressed out if you just sell it an get on with your daily life. I'm not saying to dump it. Well this leads me to another point about car pricing. The internet is available to a large number of the civilized world. And many of the citizens that are shopping for your specific motorcar are seriously in the market and have completed their own research in advance of bidding. If you think that you may be the only person that knows what your motor car is worth, I'm sorry my comrade, you are sadly mistaken.

Ok, I lied this wasn't a short article. I just couldn't help myself. These principles are so clear that it had to be said. I have gainfully sold hundreds of vehicles at online auctions. There is no black magic formula to selling each one, but if you put some of these principles in play, you will decidedly increase your chance of a big win. Go get 'em!

by: Bryon Blakey
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