Five Star Mining push into rural markets of Zhejiang - the five-star, home appliance chain, appliance store - HC Network Appliance Industry

23 this month, Jiangsu Five Star Appliance, the first store in Hangzhou

?? Qiutao Road store will soon open; month later, Five Star's flagship store in East China will be opened in Hangzhou, three-way text. Jiangsu Five Star Appliance in the occupied Jiangsu, Shandong, Sichuan and the market, opened a shop in Zhejiang, a prelude to large-scale. Last Saturday, Five Star has already opened stores in Shaoxing, a two-day sales of more than 2000 million to create a local home appliance sales records, Keqiao and other places dedicated to the county towns of rural consumers to buy appliances. "Shaoxing shop's success, only to Five Star encircling the cities from rural areas of a miniature shop strategy." Five Star Chairman Wang Jianguo said. Five Star last year in Jiangsu, Sichuan, Shandong, Anhui and other provinces out of the 130 stores, mainly in secondary and tertiary markets, even in southern Jiangsu stores moved into town. Centralized in the local expansion, the Five Star rapid development and growth. Five Star last year achieved sales of 10.6 billion, the Commerce Department published in the top 30 list on the China Chain Five Star growth rate of 83.7% of all Ranking the fastest growing chains. Rural market potential Rural urbanization process is the continuous development of the laundry with a washboard is not the consumer demand for modern farmers, Washing machine , Refrigerators, air conditioners and other appliances already entered the average home. "I have been of concern to the rural market, rural areas in Jiangsu and Zhejiang have a strong consumption power appliances, particularly in many suburban counties have been basically urbanized." Five Star Chairman Wang Jianguo was before the delivery of the company in Jiangsu Five people in charge of He was familiar with the Kunshan, Zhenjiang, Nantong, Xuzhou, Wuxi, two, three changes in market consumption of home appliances. "A lot of people are working the rural family, they also like to use rice cooker to cook, convenient and save time." Former home appliances market in the rural areas, mainly family-run shop, and individual stores, chain stores, compared with large-scale electric, they are not purchasing, distribution, the cost advantage, "after the chain store to enter, two, three appliance market price decreased by 20% at least. " Insiders expect the domestic secondary and tertiary markets 75% of the appliance family-run shop, individual stores in a large home appliance chain store to enter after having eliminated. Home appliance chain in the rural market have clear competitive advantage. Thus, since 2002, Five Star in Jiangsu, Shandong, Anhui and other provinces, continuous in the county, township or even shop. Luhe Nanjing, Lianyungang Donghai County in Anhui Fuyang, etc., to fill the opening of the local stores do not sell large appliances enterprises blank. The same time, Five Star also directly give the present the most competitive of the four places: Beijing, Tianjin, Shanghai and Guangdong. Wang Jianguo said that giving up is actually a choice. In this competitive differentiation, the five-star appliance efficiency increased quickly. In 2003, the total number of more than 50 stores, sales of 5 billion yuan; in 2004 a rapid increase in the number of stores to 130 sales of more than 10 billion yuan; Five Star for two consecutive years as the country ranked fourth in home appliance chain. Five Star this year to open 65 new stores in the Zhejiang Province will open up 20 stores in three years to reach 70, most shops open in Shaoxing, Huzhou, Jiaxing and Taizhou, Yiwu, Jinhua, 2, 3 market, "Our goal is to win in three years, Zhejiang appliances consume 30% market share." Wang Jianguo said. Fact, Suning, Yongle and other home appliances chain companies have noticed the great potential of rural markets, shop in the direction of moving from a market, and gradually to the secondary and tertiary markets, or even four market shift. Su Ning, the company last year, Jinhua, Zhejiang, Linan, Cixi, Haining, Yiwu, Tongxiang, Fuyang, etc. Second, three out continuous market stores, in April last year, Every week on average to open a store. Chain is not a simple replication

"Chain is a standard clones, but not a simple copy." Wang Jianguo said that Five Star several years out of the store has been able to succeed because in the secondary and tertiary markets are for local consumption in all stores are "tailor-made". Five Star such a market in Nanjing, there are many stores, but the city's store model is not directly copied to the rural market.

Five Star Mining push into rural markets of Zhejiang - the five-star, home appliance chain, appliance store - HC Network Appliance Industry

By: tianli

POST COMMENT

collaboratory sydrome in Nursing profession Dr. Rakesh Ravi's Evaluation of Premchand's Characterization in 'Godan' Lo Nuevo En Noticias De Equipos De Laboratorio Chip Para Medir El Viento De Marte Lo Ultimo En Tecnologia De Equipos De Laboratorio: Nanoantenas Teléfono Que Se Convierte En Laboratorio Médico Temporada Vacacional No Es Rentable Para Laboratorios Clínicos International Laboratory, India Lab Your Free Guide To The Latest Laboratory News Logitech Harmony 890 Pro - Advantages Of Buying The Latest Electronic Gadgets Online, And How You Ca The Polyethylene Terephthalate (pet) Market To 2020 - Aarkstore Enterprise Health and Safety - my perspective on things Do the cell phone jammers give off radiation Buy The Best Home Appliances From Online Kitchen Appliance Stores Modern Kitchen Ranges And Home Appliances