Five Star Rush Zhejiang Yongle Personal Experience Of Fighting World Map Ones

Jian-Guo Wang fought back Paradise is his first move to the hinterland of Zhejiang, breaking his arm. At the same time, Chen Xiao's eating plan, has stepped feet deep in the Wuxi soil. Both sides clearly dominate the Jiangsu and Zhejiang, the two have dominated the lakes may be, lost in Jiangsu and Zhejiang, there is no talk about aspirations to world status.

Based on this consensus, after a shop Xinjiekou Nanjing Yongle bickering, the two sides of the duel into direct and bloody assault level.

Back Suning, Gome is also lurking around, looking at this market, who are the winners? The international home appliance giant BestBuy at this time, the procurement center in Shanghai, the Yangtze River Delta to open stores in the next rush, cicada, praying mantis, oriole, hunters have appeared, as it is confusing what?

You come to me to

Previously, Wing-lok declared ironclad July 1 shop in Nanjing Xin Jie Kou, and yesterday they came out, the overall desire to buy Nanjing Yongle Golden Sun shop. In the same shopping district opened 2 stores, unique market in Nanjing, the law does not meet the chain shop. Wing-lok, said Liu Hui, vice president of Nanjing Xinjiekou total capacity of 22 million, 11 million Suning and Yongle if opened two stores, on Xinjiekou this market have full right to speak, two stores there is no conflict, all to the occupation This market-based.

The Nanjing-based Five Star, Wing-lok, a senior, said: "Five-Star Paradise is not for threatening a rival with, there are five-star immeasurably Yongle's financial strength." In the previous statistics, whether the number of stores or market share, is of Jiangsu Five Star boss.

Also the day before yesterday, Five Star, including Wang Jianguo, including four high-level visits, Zhejiang, Zhejiang, before plans 51 stores out 5. "I did not say something crazy, then there is more than absolute strength of Five Star is the fourth." Strategic plan in accordance with Wang's analysis, even more fully in the current competition in Hangzhou area, or more than 50% share by traditional consumer electronics appliance dealers occupied, five-star to do is to try to misuse this part of the share. Zhejiang 40 billion of home appliances of the total, the five-star into Zhejiang, according to year of development from 15 to 20 stores to calculate the speed and scale, can win in three years from 20 to 30% of Zhejiang's market share.

The expected results and can certainly hold Zhejiang market known as the first of the Paradise topple.

Close combat

Two strategic map almost overlap, the first rule the roost in Jiangsu and Zhejiang, and then take this as a springboard to eventually dominate the country. In Jiangsu, Nanjing Yongle store line wings is advancing to Nanjing, and five-star Southern branch network overlap almost the same. Has opened in Taicang, Kunshan, Suzhou, Wuxi, Yixing, Changzhou and other 11 stores, many shops and five star in the same circle, face to face gong, drum opposite the contest. Currently only remaining store is not yet Zhenjiang and Nanjing. "This year's program is of Jiangsu Paradise more than 30 stores, Zhejiang's plan is also more than 30 this year." Said Liu Hui, vice president of Paradise.

Zhejiang fancy

the reason the two sides so that the future must be high-end market dominated great potential in Jiangsu and Zhejiang, and will affect 2 to 3 years after the appliance of competitive landscape. It is reported that Shanghai, Jiangsu, Zhejiang Yongle of the three provinces is "an echelon." And Jian-Guo Wang's plan is, in short, the market volume of business of Zhejiang and Jiangsu market pulled equal proportions, while the market volume of business in Jiangsu, accounting for the Five Star business in more than 80%.

Appliance industry consensus is that the Yangtze River Delta will be the best match for a variety of Chinese and foreign, including foreigners. But in the short term you want to go beyond the existing pattern of hard! Including the quantity and price store has almost become a very high barriers! But at the same time, the greatest opportunities for competitors may be high.

Detail is that the main commodities TV appliance industry, the market sold in the most prosperous Hangzhou is expensive plasma TV. In fact, both the headquarters, one in Shanghai, one in Nanjing, Jiangsu and Zhejiang are the main battlefield, and their back garden, to dominate the Jiangsu and Zhejiang, which means there may occupy the country.

Cake is bigger and bigger, but people who eat it too is limited, the industry's exclusivity and monopoly characteristics, determine the relationship between the two.

Capital backing

Yesterday, Wing-lok, won the property was originally the largest home appliance shopping centers in Wuxi SGX electricity, one-time Fuqing Dong family real estate operating companies in Wuxi Chong'an 12.5 million of annual rent, by the local media as "astronomical."

At Gome and Suning have listed, five-star, Paradise also wanted in the capital market-leading rival.

Morgan Stanley has just absorbed the 50 million U.S. dollars capital injection from Yongle Home Appliances announced during the year listed overseas. Wing-lok said Chen Xiao, chairman of Morgan Stanley regarding the injection of Paradise was the official end of last year received approval from the Ministry of Commerce, Trade and Industry to change the procedures are being carried out. Stakeholders also revealed that Paradise will be listed in the fourth quarter during the year, most likely in Hong Kong listed sites, followed by the United States.

Five Star Rush Zhejiang Yongle Personal Experience Of Fighting World Map Ones

By: tianli

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