Five Vital Steps for Web Designers
Five Vital Steps for Web Designers
Five Vital Steps for Web Designers
Strong Hosting
This is an absolutely crucial point. You may have built the ultimate website; the one that redefines the entire medium and also solves the Universal Theory of Everything. Then why would you host it with cheapandonlyslightlycraphosting.com? If your site can't be seen, because the dusty 20 year old Compaq server, located in a small terraced house in Birmingham has thrown a hissy fit, all that hard work has gone to waste.
Finding a strong hosting company that suits your needs is harder than it sounds. Essential features may be drowned out by the static hiss of marketing hype and bargain special offers.
Plan for the future! Will you need to expand your site in the future? Have a look at this checklist, and make sure the company in question ticks all the boxes:
Will you require dynamic databases?
How much traffic do you envisage?
How will this traffic grow as your business does?
Is the host up to date on server-side software, e.g. PHP, MySQL?
Any hosting company worth its salt will guarantee 99.9% uptime. Avoid anybody who offers less. Instead of blindly signing up, research through your search engine of choice and take note of the general level of customer satisfaction. Avoid the smaller, independent firms and take a look at the big national ones. In the UK, these include Heart Internet and Fasthosts.
A Strong Web Design
A good design is important. A well built design will aid customer trust by having care and attention spent on it, and by association, whether true or not, money. How often have you seen truly abysmal websites, replete with dancing gifs, trying to sell you prestige goods? How was your level of confidence with the company in question? I'm guessing, not good!
Everyone will have their own opinion on what looks good. One persons object of beauty is anothers pit of hell. Yet, having a good, well thought out design will pay huge dividends by making purchase of goods or services an easy experience. Don't overcrowd the website. Information overload is unpleasant and bewildering. People will click twice and vanish forever. Use the white space wisely; it's there to divide each section of the page up into manageable information.
Content is King
People come to your website to gain concise, easy to read information. They don't want to be wading through 88 paragraphs of undecipherable, keyword laden text. Design your content for the reader. Obviously, it's still possible to optimize the page with SEO in mind, but tread the rather thin line carefully!
Sticky Content
Think it through. What is there on your site that gives visitors a reason to come back? For example, it could be a games section (if that's relevant to your content) or special content for visitors that register with your site. Try to become a friend of your user if you want people to sign up to a newsletter, make it informative and useful. If it's of no use to your user, it's just plain old spam.
Infrastructure
Who is going to be running your website? Is it going to be you? If so, are you going to be able to keep up as the site grows? You may very well need staff in the future. Forums can generate a huge amount of posts and for the sake of professionalism the wheat needs to be sorted from the chaff. You don't want a forum that is regularly spammed by users wanting to sell cheap laptops.
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