The Warrior Challenge project was a local organization which was created by a number
of people in the Fullertown community who wanted to help returning veterans who had been disabled in some way.
Their biggest priority was that newly returning veterans who arrived home often had injuries which made it difficult for them to navigate the typical ranch or split level home. They needed ramps and other accommodations in order to get around easily.
The organization decided that it would be best if they could get the entire community involved, and so they decided to call on someone they knew who might be in a position to advise them: a salesman at a full service printing company which happened to be located a block from their new location. They called him and invited him over to discuss their situation.
He looked at their program and came to the conclusion that the best way for them to move forward would be a simple flyer campaign. He knew that flyers were something that people use and he thought maybe it was time for them to give it a try. He explained that before they got started they should try to address as many of these questions as they could:
How many flyers will you produce?
Where are they going to be distributed?
How are they going to be distributed?
What is your message?
What is the primary focus - image or text? What symbols, logos, and photos will be used?
What incentives will you include on the flyer in order to get immediate action?
What techniques will you use to bring people to the internet for more information?
They could eliminate any question they felt might be irrelevant, but answering as many as possible would make sure they left no stone unturned. They were able to answer all of these questions at the meeting, and so he took down all of the relevant information and took a couple of days to prepare a sample. When he brought it back, they were impressed. It seemed like it told the public everything they needed to and that it made a direct call to action.
Satisfied with the initial effort, they ordered two thousand flyers for distribution. With the new order of flyers they planned to really get the word out. They finally saw how beneficial these flyers could be and used the opportunity to attract more people.