For Development Company Listed On Jinjiang
Anta, Dell benefits, 361 , Xidelong, Jordan, Kinglake
, Erke ... ... This is a bunch of names have been the sudden emergence in a mass way to break the Li Ning sporting goods brands in China in a dominant situation; more "coincidence" is that they are in China "shoes" but the basic withstand Jinjiang, Fujian native title wholly foreign-owned enterprises, most of their boss named D, which are keen to speak for pop stars, they CCTV5 often "your Changba me play" ... ...
Now, they will once again mass exodus?? To seek the baptism of the capital market.
This newspaper has learned from Jinjiang City, the office market in the next 2-3 years, the sports goods company will show a "get together" market situation, which is expected to be ANTA completed in Hong Kong in the first half of this year listed.
"Currently, the town has three shoe companies have entered the listing process, for implementation in 2008, listed on 2010 expected to be 6-7 companies." Chendai Town, Jinjiang City, told the newspaper the mayor Wang Maoquan the town's sports shoes production accounted for nearly half of the national market.
Go to listing!
Leading the way is Erke.
November 14, 2005, Erke new companies registered in Bermuda, after half a year to nearly 7 times earnings in Singapore main board listed and raised about 200 million yuan. However, evaluation of the financial industry "is not ideal."
"Hong Kong was chosen, mainly taking into account future developments in overseas markets." Anta a company official told reporters.
As the market has entered a quiet period, Anta did not disclose more information areas, and also listed in the planning Xidelong Lin, president of the assessment of the water dish, "Anta listing even after more than Li Ning."
Industry investment bank, who asked not to be named to analysis, Anta will be listed in the Hong Kong main board, while the concept of the Olympic Games and the same companies in Hong Kong-listed Li Ning, Anta demonstration effect will have some leading role. At present, Li Ning's share price has station of 15 Hong Kong dollars, listed at the beginning of 2004 almost tripled, more than 50 times price-earnings ratio, Citigroup estimates that its 2007 forecast price-earnings ratio of 40 times.
According to ANTA Marketing Manager Brand Management Centre, Zeng Jing introduced ANTA in 2005 achieved sales of 1.5 billion, of its sports shoes products now account for around 13% market share in the country, occupying the first position. The latest five-year plan in 2010 to become China's brand reputation and market share brand double first, the top ten global sporting goods company marketing vision.
"We are the distance from the international brands is still relatively far behind the pursuers are close, but must be thrown farther!" The official said the company Anta.
But even if already left, it does not Anta to peace of mind, followed by benefits, including Dell, Jordan, Xidelong, many Olympic sports shoes, including brands are all eager.
Lin told reporters that the water tray, in accordance with the plan Xidelong will be completed in 2009, listed the objectives of a post-financing to expand the business scale, the second to buy second-rate brand. Understand that the benefits and Jordan Del action may be faster.
by: lili
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