Forget About Making The Sale, Get The Email!
Time is precious and theres a good chance that not everyone you get to meet or who
passes by your virtual stores portal has enough time to fully appreciate what your company or business has to offer.
Rather than waste time making the sale, just do your best to obtain your customers email addresses and be able to enjoy a more direct approach in selling your products.
When you use an email message to advertise about your product, theres a very good chance that your customer has time to spare to read about it because most people would usually reserve a portion of their day just for reading their email messages alone.
The important thing to remember however is to make sure that they do give you their email address and secondly that you give them sufficient reason to open your email and read it.
HOW TO OBTAIN YOUR CUSTOMERS EMAIL ADDRESSES
The following tips shall also ensure that your customers have enough incentive to READ your message as well:
Always reserve a place in your homepage where you offer customers the chance to read your companys newsletters at no cost to them of course if they give you their email addresses. Be sure to explain the benefits theyll gain from your newsletters.
Offer a substantial discount even 5% would do if they subscribe to your mailing list.
Tell them that sales alerts as well as other promotional activities will be provided if they give you their email addresses.
Now that were done with the difficult part, the next thing to do is comparatively easier: writing great content. Youve achieved in making them open your email and have the willingness to read your ad or copy. Now its time to prove your worth.
TIPS TO CREATING GREAT DIRECT EMAIL MARKETING CONTENT
The Two Important Pronouns: You and I
Using you when addressing the reader will make the copy seem like a personalized copy rather than a mass-produced email advertisement; using a first person pronoun, on the other hand, will simply make the relationship between the copywriter and reader more personal.
Using the Word FREE
As much as possible, try to use the word free in your copy because it never fails to excite consumers and encouraging them to patronize your companys product or service. Be sure to deliver your promise, however, if you do offer something for free.
Say Everything You Have to Say
If you need ten paragraphs to fully explain about what youre offering then so be it. Email messages are free anyway so it will be of no cost to you if you send a long message.
If youre worried about losing your readers attention, simply make use of subheadlines as this will let the reader know right away if each and every part of the copy is pertinent. Naturally, make sure that your subheadlines are written as such that your readers would find everything NECESSARY to read!
Focus on the Good Things
Dont hold back when explaining about all the good things of your product. Although its in bad form to be effusive, its certainly unproductive as well if you dont give enough focus on the benefits consumers will enjoy when they make use of your product.
Know Your Target Market
What are their preferences? What age bracket, social class and other important categories do they belong to? If you are speaking to teenagers, you need to employ hip and simple terms to connect to them. Use an appropriate layout and format as well.
Know the Right Time to Send Emails
Holidays mean vacation for almost everyone and that means taking a break from reading emails as well. Send your email on the time and day you feel your readers would be available. Naturally, a certain amount of research is required to find the optimum time to send your emails.
Be Convincing
Use as much figures and facts as you can in order to convince the reader of the advantages to be enjoyed from your proposal. The use of bar graphs and charts also go a long way in making your proposal more compelling.
Avoid Using Exclamation Marks
Exclamation marks have long lost its impact on readers. Now, using them would just make readers scoff at what youre saying. Instead of using exclamation marks to emphasize your point, try to create the impact you desire with the use of a short sentence that has a lot of punch. Let the words rather than the punctuation mark speak for its own.
by: Elijah Chai
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