Forget E-mail Marketing For Your It Lead Generation Campaign

One thing that you can be certain about, in terms of generating IT leads

, is the ease in getting them through direct marketing means. And with todays variety of marketing tools available, you can be sure to find one that will fit your IT lead generation needs. Among these is through the use of e-mail marketing. And while you might be tempted to use it, since it is a very affordable method of reaching out to most IT businesses, you should pretty much take this option with a grain of salt. You might end up making some errors that, while small in appearance, could be large in effect. Better stay with

by: Phillip Mckenzie

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