Fort Lauderdale Search Engine Marketing Basics

Are you trying to attract new business to your Fort Lauderdale restaurant

, retail store, hotel or professional firm? Search engine marketing is one essential part of a full marketing strategy to raise brand awareness, increase your companys visibility and boost your bottom line. And youre in luck. In and around Fort Lauderdale, search engine marketing companies are easy to find. Whats not as easy to find is the right Fort Lauderdale SEO company to make the most of YOUR companys presence on the Web. Heres what you need to know to evaluate the services offered by a Fort Lauderdale search engine marketing firm.

Does the Companys Website Rank High in the Search Engines?

If the cobblers children are going shoeless, the shoemaker is doing a poor job of marketing. Why would you hire a Fort Lauderdale SEO company that cant get its own website to show up at the top of the search engine listings? When youre searching for a good Fort Lauderdale search engine marketing firm, check all the major search engines and see where the companys own website ranks in the listings. If they dont manage a top five listing on all the major search engines, look for one that does.

Do They Emphasize Organic SEO and Ignore PPC Advertising?

Or vice versa? The best SEM firms understand that you need more than one strategy to reach your entire target market. If the firms youre investigating dont emphasize a 360-degree marketing strategy that includes organic SEO, link-building, PPC and paid advertising, email marketing and social marketing, look for an SEO company that makes use of all the marketing tools at its disposal. Your company deserves the best.

Are They a Local Company?

Whether youre located in Fort Lauderdale or trying to reach the Fort Lauderdale market, a Fort Lauderdale SEO company has the advantage over SEO firms that dont know and understand the local market. A local business has the connections and the local knowledge to take the right approach and bring in the right contacts to boost your websites ranking and your companys visibility.

Do They Work in Your Industry?

SEO principles may be the same no matter what your target market is, but an SEO company that understands your industry has an edge in designing the right marketing strategy for your business. Check the portfolios of each company youre investigating to see if theyve worked in your industry at all. The more familiar they are with your market segment, the more likely it is that theyll hit the right notes with your marketing campaign the first time.

Do They Speak to You Like Youre an Intelligent Adult?

Finally, when you contact each Fort Lauderdale search engine marketing firm, evaluate how the company reps and agents talk to you. Do they explain things so that you understand them or do they rely on mystifying jargon and give you a there, there, let us handle all that pat on the head when you ask questions? The best search engine marketing firms work with you as a partner to market your website and your company and make sure that you understand what theyre doing and why. Dont accept anything less for your business.

by: Beth Swanson

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