Four Flawless Tips On How To Get More Reviews

Reviews by satisfied customers build credibility with potential customers

. It doesn't matter if those reviews are for an e-commerce store, a news website, an article directory or even a how-to site. Each one needs that element of peer review in order to appear legitimate, trustworthy and further increase the number of people who come back for more of what the site's focus is on. The question of how to get more reviews then arises from owners who have few, if any, reviews on their website already. There are a few simple tips that can be taken in order to encourage customers and visitors to review products, content and even service.

1. Ask for Reviews

The one thing that most websites that need reviews don't do is to ask for reviews. It's as simple as asking a costumer who just purchased an item to review it after they have received it and had a few days to evaluate it. This works best when the service and product are of superb quality and the reviews will tend to be positive.

A separate department and form for complaints is also useful in order to keep most reviews positive. The other thing that can be done is to encourage negative reviews to be posted and then have a company or website representative personally address and seek to rectify the customer's issue. This will encourage further customers to post complaints as it will appear as both an avenue which allows problems to be solved and a sign of trustworthiness to other customers.

2. Incentivize Reviews

Most customers adore the prospect of discounts, free gifts and gift cards. That's why adding incentive for a customer to review either a website or a product will go a long way.

It should be noted that depending on the demographic being targeted for reviews, some incentives will go further than others. Thus, it may be advisable to offer the customer or viewer a variety of incentives to choose from when reviewing.

When discounts are chosen as incentives on e-commerce websites or websites with services for sale, it should be noted that they will provide more benefits than just a review. When a customer receives a discount for a review, they will also generally come back for another sale down the road.

3. Make It Easier For Reviews To Be Found

Sometimes the main reason that customers will not leave a review is because they can't find the place to leave one. This point was alluded to earlier when talking about asking for reviews, but the best way of how to get more reviews is to have the review section easily accessible. Add a variety of links to reviews so that customers can find them.

On an e-commerce website, make sure that customers are occasionally served a page that asks them to review products they have purchased in the past. Two good places for this to occur is after the user has logged in and on the page displayed after the user has ordered more items.

4. Respond to Reviews

Another important tip that was alluded to earlier is to respond to reviews. Responses do not have to be just to customers who leave bad reviews of a product or service, but they can also be to positive reviews. Customers tend to enjoy the thought that a company specifically cares about what they think.

by: Helen Boss

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