Four Ways to Use Sitefinity Technology to Meet Your Marketing Needs
Four Ways to Use Sitefinity Technology to Meet Your Marketing Needs
We've all heard stories about the long standing battle between sales and marketing, yet how many of us are aware of theconstant struggle between marketing and technology?
In the past, marketing professionals have relied on their technology counterparts to help collect and access customer data, and to effectively track, measure and report ROI. More recently, however, this relationship has increased in complexity with the demand foronline and web 2.0 marketing strategies. Many marketers are falling behind as new technologies advance beyond their traditional skills and capacities, and organizations are struggling to manage the intersection between IT and Web 2.0 marketing.
To ease the pain, many companies are turning todynamic content management systems, like Sitefinity CMS to empower marketing professionals who possess limited technical knowledge. Straight out of the box,Sitefinity CMS is a powerful tool for marketing professionals, and when the .NET framework is customized to meet specific marketing needs it stands out as one of the most robust content management systems on the market.
Sitefinity CMS bridges the gap between marketing and technology, allowing marketing professionals to manage onlinemarketing and web 2.0 strategies, hassle-free. Here are a just a few examples:
1. Search Engine Optimization
Quite possibly the most important aspect of web 2.0 marketing issearch optimization, and Sitefinity makes it easy for marketing professionals to optimize their website specifically for search engines.
By accessing the properties page through an easy user-interface, marketers can edit menu labels, page names, titles, descriptions and keywords. They can even edit alternative tags for images within the image library in one full sweep using a batch edit feature.
At the page level, an easy WSYWIG editor allows marketing professionals to add title tags and so on, bold keywords and add internal and external links.
With some customization from a Telerik Service Partner or by downloading custom controls from the Sitefinity Marketplace, the SEO capabilities are endless. Some examples include a control to automatically generate an XML Sitemap for search engine submission and a control to automatically generate.
2. Event Promotion
Marketing professionals create compelling campaigns to promote their events, and then work tirelessly to raise awareness and push registration.
For organizations who manage multiple events and event types, Sitefinity eases the process ofpublishing, promoting and managing events using a built-in events module. The marketer can easily add events, organize events based on keyword terms or categories, display events in a calendar view or list form, integrate with geo-mapping settings and allow commenting for two-way conversations with attendees.
Your technology team can take it one step further by adding some simple customizations. For example, you can integrate with nearly any CRM (like SugarCRM, Salesforce.com and others) for customer data tracking, develop a control to manage URLs, blacklist email URLs that originate from your competition, or insert an Add to Calendar icon by downloading a free custom user control from theSitefinity Marketplace.
3. Social Media Marketing and Web 2.0
Social Media Marketing and Web 2.0 strategies provide a forum to connect with your customers, humanize your brand, and interact with new prospects, while simultaneously building links, driving traffic and boosting the overallsearch engine optimization of your website.
Sitefinity provides several built-in Web 2.0 modules that marketers can use to interact with your customers through blogs, forums and polls.
TheSitefinity Marketplace also has several custom controls to enhance your social media and web 2.0 marketing strategies. For example, you can feed twitter updates into you website with Twitter Status Timelines, or drag-n-drop simple user controls to display most recent RSS Feeds, Forum Posts and Blog Entries on any given page on your website.
4. Resource Management
Primary and secondary resources about your products and services are a valuable asset to any marketing team. The ability tofreely publish, organize and manage those resources on a website is a priceless benefit and can add credibility to your website.
With Sitefinity CMS, your marketing team can upload case studies, customer testimonials, product sheets, whitepapers and other valuable resources using the built-in images and documents library. Sitefinity offers you the flexibility to display those resources within your website in list form by type, category and keywords.
For increased usability, your technology team can customize the CMS to extend the list functionality, or build something like aCustomer Quotes Modules (shown below) to randomly display client testimonials on any given page.
Technology-driven marketing is not going away anytime soon. As demand foronline marketing andweb 2.0 strategies continues to increase, so will the gap between marketing and technology continue to grow. Organizations who equip their team with the right tools for success, like Sitefinity CMS, will retain top marketing talent, reduce marketing costs and ultimately lead the marketing revolution.
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