Frbiz Reports Ceramic Enterprises To Explore The Road Of The "big Ceramic Industry"

Mainstream business Pathfinder "big ceramic industry" far-reaching

We have before us have already begun construction of a hazy "big ceramic industry" clue: Last year, Dongpeng Ceramics at Headquarters and throughout the store to open one after another, "Xuan Dongpeng Ceramics," selling to consumers furnishings Ceramics - Modern Ceramics chemicals, including Foshan signed potters Huang Zhiwei, Feng Weimin, Arroyo of modern China and other ceramic works. Almost the same period, it was discovered that ceramic

Foshan Ou Shennuo headquarters Hall also exhibited a variety of fine porcelain, but all of these products in Jingdezhen Ou Shennuo a professional company's own products, including "spectacular and the kiln," "High resolution" and "were Yuanguo porcelain" and many other brands.

Spring of this year, it is also the headquarters at Wrigley hall bathroom to see a large number of beautiful porcelain art porcelain and furnishings, including tea sets, cutlery, cups and Jacuzzis, these products also come from Jingdezhen. Most importantly, Wrigley, Ou Shennuo with Dongpeng like to display art, ceramics for daily use to introduce the headquarters or the terminal hall is not to simply highlight the effect of ceramic sanitary space for the display, but actually generates sales, create value.

The past two years, in fact, not only the mainstream of ceramic sanitary enterprises in wondering "big ceramic" thing, some powerful ceramic professional supermarkets are also taking part. For example, December 20, 2008 in Beijing, the Shilihe Cuntucunjin materials Street, Min Long ceramics market will stocked with tens of thousands of square meters of land to build, "Min Long Ceramic Art", and with the Central Academy of Fine Arts, Tsinghua America Hospitals, Jingdezhen Ceramic Institute three formed a strategic partnership committed to promoting the Chinese ceramic culture, nurturing household, furnishings art ceramics consumption of soil, shows his determination to build "big ceramic" professional stores ambitions.

China is the hometown of ceramics, but also daily porcelain producer.

However, the implementation of the last century, 90 years after privatization, the industry to reduce barriers to entry, the private sector generally used practiced on a cottage, and low-cost competitive manner so that the whole industry, very difficult to introduce large-scale industrial production methods and, therefore, difficult to produce large enterprises , especially for the domestic market, large enterprises. Fujian Dehua somewhat the size of the majority of daily porcelain, art porcelain furnishings are export-oriented manufacturing enterprises, such as crown-fu home (002,102) that have the ability to self-built sales channels in the size of the domestic enterprises are rare. "Kuan fu home" is the modern household ceramics (porcelain and porcelain arts and furnishings) is the leading brand, marketing center, based in Shanghai, has now been opened in the domestic first-tier cities to build in order to fight domestic ceramic-based products, specialty stores (Living Museum) . In addition, there is the famous art of porcelain furnishings brands are gradually Franz major cities in the country to build proprietary point (the previous export-orientated). But nowadays the overwhelming majority of domestic household, furnishings art porcelain business because of the size of small, weak in strength, or the extension of the traditional sit shops in the wholesale, self-production and sales channel model. A good product there is no chance of passing the terminal shops display beautiful scenario simulations to enhance value-added and total sales volume. This can be said to China Daily, the development of ceramic arts and furnishings, one of the major bottlenecks.

Household, furnishings art of porcelain lagging domestic sales channels, but also breeds the opportunity. Construction, sanitary ceramics fields mainstream business and professional supermarkets should also be seen this. The mainstream business is usually in the terminal have hundreds of thousands of shops, but are generally one of more than 2000 square meters large exhibition hall, which has enough space can be used to be dedicated to daily use, tastefully decorated porcelain art exhibition. In addition its sophisticated brand image can also be as a sales basis. Building sanitary ceramics mainstream business of this "shared channel, integrated marketing" model once the exploration success, which means "big ceramic" The path has been opened, meaning extraordinary. Next, companies need to do is the integration of upstream production resources, and the acquisition, control of the household is relatively small, tastefully decorated porcelain art enterprise is a natural option.

Building Ceramics business development general rule, first production and sales of certain marketable products, or tiles, or tiles, or antique brick, and then gradually extend its product line, will be polished tiles, tiles, antique tiles, outer wall, and even mosaic, sanitary ceramics, and all done with so much, while the sanitary ceramics enterprises can extend in the opposite direction, such as Wrigley bathroom extension of current-enabled products. The problem is an extension of the above two directions have the support of dealers, distributors and even some enterprises are forced to solve the channel product flow to maximize the pressure elongated product lines (its internal strength of the moment may not be supported, resulting in the actual operation of stretched). Daily sales channels right now, furnishings extension of most of the porcelain art dealer currently has no sense, let alone experience. Therefore, the dealer put in resources to do this if the reasons for the decision is a "big ceramic" industry an important part of the success or failure.

by: heiyou

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