Frbiz Reports Linda Silk: "golden Pylon" Enhance The Overall Profit
Linda Silk Co., Ltd
Linda Silk Co., Ltd. is mainly engaged in Zhejiang silk, silk, clothing R & D, production and sales operations, adhere to the "fashion, differentiated, high-end" of product development and innovation strategy, focusing on high-end silk clothing, to establish from the mid-range to high-end, from raw silk to the silk clothing more complete product line, company apparel exports accounted for about 75% of total exports, the product selling the European Union, the North American high-end market.
Silk enterprises are not independent brands
Many well known, the silk industry is export-oriented industries, the products are mainly exported to overseas. Chinese silk industry, a monopoly in the world, supporting a complete industrial chain, business competition. In the silk export industry, who owns the independent brands will come to a head start on the road in the competition. So, why do most enterprises do not own famous brand? One industry analyst noted that the launch of a brand, the company must invest a lot of money upfront, we need to properly design, promotion, sales and inventory problems associated with high-risk high-yield, many companies lack market experience, combined with the market on There are also many mature brands and capital return are a problem, you want to share another sub-market is certainly more difficult. Therefore the majority of companies focus on OEM production, taking the amount earned by processing fees, material fees, ceded the end of high value-added processing and then simply rely on export of silk in France, Italy and other countries. Despite the large amount of China's silk exports, but South Korea swaps levels are only 1 / 2, Japan 1 / 4, Italy 1 / 13. The lack of world-famous brands, Chinese silk still far from realizing its economic value should be. Lack of positive long-term brand management, the loss of the Chinese silk industry many of which should earn profits.
"Golden Three Pagodas" market-based good
Linda Silk With years of accumulated production management, abundant marketing network and strong financial support to launch own brand "Golden Three Towers" and be successful. Now the "Golden Three Towers" series of silk products have good market foundation, in 2005, the "Golden Three Towers" series silk clothing, silk yarn-dyed silk products won the 2005 National Silk New Product Award; 2005-2006, "golden Tower "brand is appraised Zhejiang Foreign Trade & Economic Cooperation Bureau of Zhejiang focus on fostering and development of export brands; the" Golden Three Towers "brand feather skirt won the" 2006 Product Innovation Award for National Silk "; in 2007, the" Golden Three Towers "brand was named "Zhejiang Province" and was identified as Chinese famous brand of justice.
In recent years, Linda Silk increase the "Golden Three Towers" promotion efforts continue to strengthen its market base, improve the marketing network, the "Golden Three Towers" in the market visibility and reputation have a greater degree of upgrading. July 2008, the company opened on Taobao Mall "Golden Three Towers" brand flagship stores, through the gradual establishment of the "Golden Three Towers" brand vertical B2C marketing platform, third-party online marketing platform as the main network of marketing channels, improving " Gold Three Towers "brand's market influence. In addition, relying on the company's reputation in the international market, the company and the Oceanic Group Holdings Ltd. Signed a five-year strategic cooperation framework, the "Golden Three Towers" brand apparel in North America, Europe, intending to cooperate with market development.
IPO to help were the "Golden Three Towers"
The company raise investment in this project is divided into two types of clothing and fabrics, including "an annual output of 600 tons of knitted fabrics of natural fibers (silk 350 tons of knitted fabric, soybean fiber 75 tons of silk knitted fabrics, bamboo fiber knitted fabric 75 tons of silk, wool 100 tons of knitted fabric) and 900 000 seamless silk knitted underwear items "to be owned subsidiary of Zhejiang by Linda Kim 3 Tasi Knitting Co., Ltd. implemented.
Raising funds become available, the company will use the funds raised on the Gold 3 Tasi 9,700 million for replenishment of knitting, knitting and gold Tasi registered capital will be increased to 10,700 million.
Raise investment project is completed, the company's production capacity of natural fiber knitted fabric will be expanded to 900 tons, 300 tons for personal use, and the remaining 600 tons of production capacity can be flexible according to customer orders, to organize production. In accordance with the company more than 400 million pieces of knitted clothing sales ability, coupled with seamless silk knitted underwear good market prospect and company's existing sales channels, each 900 000 seamless knitted silk underwear production can be digested. According to market situation, in the long run, the "Golden Three Towers" series of silk products in the next few years, gradually expanding enterprise market share in the domestic silk products to enable enterprises to high profits and improve margins.
by: heiyou
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