Frbiz.com Reports Microsoft's First Retail Store Opened In Windows Fans Waited Through The Night

According to foreign media reports, Microsoft is located in Scottsdale

, Arizona, opened a retail store Thursday. Opened the first day of the retail stores attract a large number of customers to come.

Microsoft retail stores prior to the opening, there thousands of customers wait in line, want Microsoft to release the first batch of customers a free gift bag. Some Windows enthusiasts and even through the night waiting outside the store. Latest news shows that pre-1000 to come to the store's customers will get two pop idol Ashiliti Lonsdale (Ashley Tisdale) concert tickets, while the first 100 customers will receive a photo opportunity with the Tisidaier .

Microsoft has a 100-foot space, set up 60 screens, which makes Microsoft look colorful retail store, full of vitality. Customers for Microsoft's four touch-screen desktop is very interested in, customers can use the touch screen to do anything, including playing games and listening to music.

Microsoft has provided in-store Xbox 360 game console corner also attracted customer interest. In addition, Microsoft also demonstrated retail stores dozens of computers and, based on size, manufacturers arranged. These computers are using Windows software, and is compatible with Microsoft software, accessories.

Microsoft, on the wall displaying the so-called "theme", including education, home and health. Microsoft retail stores there are four "character areas", including a personalized area where the user can print and purchase the Zune and the Xbox 360's "skin."

Another area for showing how PC users to watch TV, and music players, digital cameras and other devices to work together. That there is still an area used to display mobile phones, where users can purchase and activate from AT & T, Sprint and Verizon mobile phone. The forefront in the store, Microsoft is highlighting the latest operating system Windows 7.

Microsoft's new Center is a retail store called "Answers Bar" area, which is similar to Apple's retail store "Genius Bar". Users can submit questions online, and Microsoft experts will answer these questions, regardless of whether the user to purchase related products.

Microsoft and Apple's retail stores The biggest difference is that Microsoft has a number of shops selling the manufacturer's product. Users in the past through the Best Buy and other retailers to buy these products, and will not be aware of these products are installed on Microsoft software. Microsoft and Apple's retail stores similarities are not coincidental, because Microsoft hired a former Apple executives as a consultant to help the launch of retail stores.

Apple has hired former executives of major retailers, Target is responsible for retail stores. Similarly, Microsoft has also hired a former Wal-Mart executives to manage the retail stores. It is reported that a large number of Microsoft and even Apple's retail stores, former sales staff.

The biggest question is whether the retail stores will help enhance the company's brand, enhance the user awareness of software for the Microsoft. In addition, there is not clear such as Best Buy and Wal-Mart, Microsoft, partners, whether the Council considers that this practice will affect Microsoft's own Xbox and Zune sales. In the only case of a retail store, these are not a problem. However, these point of view, Microsoft should be concerned about the future of the shop plans

by: himfr

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