Free ACN Training – Discover How To Succeed In ACN For FREE
Free ACN Training Discover How To Succeed In ACN For FREE
Succeeding in ACN is difficult. There is an extremely low success rate, roughly 3-5%, but it is possible to succeed. There are several mistakes reps make time and time again, but by using a few simple techniques, these mistakes can be avoided, and you too can become successful with ACN.
Mistake 1: Selling to everyone and anyone
At first glance, this seems like quite a good strategy. If you approach absolutely everyone within three feet of you, then you have more chance of making a sale. However, this strategy wastes time, money and resources.
Solution: Segment your market.
Targeting your audience ensures that you are only focusing on the segment of customers who will provide you with the highest revenue. This segment is the customers who are most likely to purchase your ACN products, and use them regularly. By focusing on this key segment, you are not wasting time and energy trying to acquire customers who are most likely not interested or will not provide good revenue.
To figure out which segment of the market this is will require some market research. Categorize your market by key characteristics: age, sex, location, phone habits, salary, lifestyle, likes, dislikes etc., etc. This will help you figure out the strongest customer segment. Once this is established, you can begin to compile a marketing strategy aimed specifically at this group.
For example, if you are targeting college students, you should find out the most popular hangouts, the most used websites and start your campaign there.
Mistake 2: Wasting time trying to convince those who aren't interested
The second mistake is wasting time trying to convince prospects who are simply not interested. Even exceptional sales reps know when to pull out of a pitch. If a prospect is seriously not interested, there is no point wasting another 5 minutes trying to convince them otherwise. This can turn into a desperate plea, and will get you no where.
Solution: Sort your market
Concentrate on those who are interested, and who also qualify to purchase your ACN products. This sorting method can be done by asking a series of mini check-point questions throughout the sales pitch, instead of delivering a 20 minute pitch to be told "I'm not interested". The mini check-points qualifies the prospect, and indicate whether or not to continue with the sales pitch. If the prospect doesn't qualify, then it's time to stop the sales pitch, and wish them well on their way. This method ensures you are only talking to those who are interested and minimizes time wasting.
The two other common mistakes reps make is using old fashioned selling techniques such as home parties, and giving up too easily. These mistakes are very easy to overcome, the solution is simple.
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