Free Traffic vs Paid Traffic Strategies
Free Traffic vs Paid Traffic Strategies
Free Traffic vs Paid Traffic Strategies
if you want fast or instant resultsFree versus Paid Traffic strategies, which strategy is better? I guess the answer to that question relies on your needs or wants, and how deep your pockets are. Generally speaking, if you want fast or instant results, then you would probably prefer paid traffic. If you are looking to build perpetual long-term traffic, then free or organic traffic is your best choice, especially if your budget is limited. But before we get into the advantages and disadvantages of each method, let's look at some of the ways you can generate free and paid traffic.
Free Traffic Strategies.
There are quite a few ways to generate free traffic to your site. But we want to make sure that we are getting Targeted traffic to our sites.. The optimum ways to drive targeted traffic to your site is by using Search Engine Optimization (SEO) techniques or Search Engine Marketing; content marketing which includes blogging, article marketing and video marketing; social bookmarking through sites like Digg, Reddit, etc.; and by Social Networking through sites like MySpace, Facebook, and Twitter to name a few.
The first advantage of these methods is that, with the exception of some inexpensive tools you may wish to use, these strategies are totally free. So you don't have to risk the loss of a lot of money. More importantly though, organic traffic is the gift that keeps on giving. That is, unlike the Paid methods, you can continue to get traffic long after you finish the work, which brings us to the disadvantages.
It does take some work and time in order to generate free targeted traffic. You will have to work. Also, it usually takes a couple of months before you start seeing significant results.
Paid Traffic Strategies.
Paid strategies include Solo advertising, Ezine advertising, banner advertising, Pay-per-Click (PPC) and Pay-per-View (PPV). The most effective of these appear to be PPC, hands down, especially utilizing the Google Adwords PPC campaigns.
The advantages of paid traffic strategies is that you do get traffic to your sites almost immediately after you set up your campaign. Also, the results from paid traffic are a lot easier to measure and track. You get quality feedback about what's working and what's not, so that you can adjust your keywords, ads, and other elements accordingly.
The disadvantages start with the cost, of course. PPC and paid ads can be very expensive if you are not careful. Another disadvantage is that after your campaign ends, the traffic to your site ends as well.
So Which is Better?
Is one method more effective than the other? I don't think so. The optimal way to market would be to utilize both methods. What is important though is to make sure that your site does a good job of converting visitors to leads and eventually to customers. I mean what good does it do if after all of your hard work, or after all the money you spend, that you get a lot of folks to your site but nobody purchases anything. That would be very discouraging indeed. On the other hand, you can have that most dynamic site in the world, but if no one ever sees it, you won't make any money that way either. So it is important to get as many people as you can to your site. It is also important to engage them once they arrive, whether you use free or paid strategies to get them there.
2011 Strategies:be Fault-finding Day Trading Strategies-Day Trading Strategies Common Strategies Used By Lead Agencies Want To Be Wealthy? Three Strategies For Success Gift Strategies for Small Boys 4 Must Know Strategies to Thrive In Any Economy Option Trading Strategies 8 Stop Snoring Strategies Strategies for Beating Various Types of Opponents Say Good-bye To Aepa Test Prep Troubles With These Aepa Strategies! New Strategies To Increase Student Enrollment How "SEO Strategies" Can Create Your Net Biz to Larger Revenue Margins Ftce Multiple Choice Strategies That Maximize Your Test Score Faster!