Free Website Evaluation Tips for Getting the Most out of Your Website Design

Free Website Evaluation Tips for Getting the Most out of Your Website Design

Free Website Evaluation Tips For many getting a website design and establishing a web presence is part of a larger strategic plan to use the internet to generate leads, increase sales and increase a company's bottom line. When evaluating the performance of your website, either to see if opportunities exist to increase performance or due to unsatisfactory returns, once must take into consideration , not only all the facets that make a website successful, but all the items that needs to be in place for a website to be successful in internet marketing and deliver real measurable results Free Website Evaluation Tip #1 Before embarking on evaluating your website; be certain that you have web analytics data that you can work of. If you have failed to track your website activities or install an analytics tool, this should be your first step before even proceeding with a website evaluation. Having analytics data will simply provide you with solid facts that will only help to make your evaluation more useful and factual. Free Website Evaluation Tip #2 Evaluate the effectiveness of your website as it applies to your target audience. Many website owners design and build a website with their likes and dislikes in mind, which is a big negative. A website should be designed to please your target audience. It's a good idea to poll past and existing customers to find out what they think about your website and whether or not your website serve their needs and if it' didn't what would they like to see added or improved. Free Website Evaluation Tip #3 A website design and development is more than what meets the eye. There is a whole lot that happens behind your website that makes it function, that you cannot see. This is done in the website code, and unfortunately unless you're a programmer or you have some sort of technical background, you're unable to fully evaluate whether your website code is done correctly or not. A good tip is to run your website through web standard validation such as w3c.org. There are a few key items that can hinder your website's performance. The first being it's load time, if your website takes too long to load, you will lose visitors. The next is the user-friendliness of your website, can your visitors navigate the website with ease, can they get to point a, b, c, d and back without getting lost or encountering problems. Third, is your website as it appeals to the search engines, websites with broken links, unclean coding and technical errors don't boost well to the search engines and may prohibit you from getting ranked or climbing to the top of the search engines? This is all very bad for business and for your website's performance. Free Website Evaluation Tip #4 What steps have you taken too successful market your website? A website without traffic is just that a website. A website with traffic is should be a lead generation and sales machine. The first step is to ensure that you website is optimized to get found by the search engines, by using the right keywords and placing them in strategic areas throughout your website pages, such as on the page title, in the page url, on the headline tags, in the meta tags and throughout the website content. These tips are a great start to ensuring that you are on the right track with reaching your website design goals and maximizing your website return on investment.

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