Freelance Writers: Beat The Recession -- 3 Marketing Tips That Land More Writing Jobs

Freelance writers: finding it hard to land gigs

? Need to bring on more clients? Wondering what you're "doing wrong?"

Well, the truth is you're probably not doing anything wrong, but there are some things you can do that are just right during a difficult economy. Following are three that can help you bring in more freelance writing jobs.

I. Bulk Service Offering: A Unique Way to Land More Freelance Writing Jobs

What is meant by this? A good example is blog packs, as in, offer a month's worth to clients for one low price. Offering bulk services like this offers three distinct advantages to your freelance writing business, ie:

(i) A Stable Income: Stability is probably high on every freelance writer's wish list. If you can count on a certain dollar amount coming in each month, it lessens the pressure (just a little) to land more gigs.

(ii) Leads to Long-Term Clients: This is another form of stability. The more clients work with you, the more they rely on and trust you . . . and give you more work.

(iii) Get More Work Via Referrals: As mentioned just above, trust inspires sales. It also inspires referrals, as in, clients refer those they like and trust.

The bottom line on bundling services is that it does a lot for your freelance writing business, beyond helping you to beat the recession.

II. Give Discounts: A Reliable Way to Land More Freelance Writing Jobs

I know, I know . . . it's not sexy, it's not new and it's certainly not exciting. What it IS is reliable . . . it works, especially in difficult economic times. So give'em. Clients almost expect them because they're probably giving them to their clients as well.

Discounts can also lead to bulk work because they encourage client loyalty . . . if they are handled the right way. And, just what is this.

How to Effectively Offer Discounts: Think long term when you give discounts. For example, instead of giving them on every job, offer them when clients order services in bulk, or try a new service, or extend a longer timeline to get jobs done.

Doing it likes this encourages something beyond the instant, one-time service. And, the longer clients interact with you, the more they trust you. And, we know where trust leads, right? (More writing jobs and referrals).

III. Creative Marketing: Inventive Ways to Land More Freelance Writing Jobs

In order to get business in any economy, you have to first get noticed. And, the number of ways to go about this is only limited to your imagination.

For some good ones read the article, "Creative Marketing Ideas on the Cheap -- What Could You Do With Only $100?" on StartupNation. There are some incredibly innovative ideas here. Some of them take guts. But, that is what business is all about right?

It's one big ole gut check!

Hope the advice dispensed here gets the marketing wheels turning so you can land more freelance writing jobs.

by: Yuwanda Black

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