From Spam To Inbox - Creating Curiosity Is The Key

One of the most important online sales and marketing strategies is E-mail marketing

. With so many leads to create every day, it has become crucial to any business's online presence. It can serve many purposes like increase online presence, improve monthly sales, and win the trust of online clientele. However, online marketing is jam-packed with literally thousands of marketers trying to sell their products. So, chances of your promotional mail landing in somebody's spam box are high.

So, how can you reach avoid being labeled a spam and reach the inbox of your potential client. Furthermore, how can you entice the reader to open your mail? Creating curiosity in your mail's title is the key to success. The sole purpose of an email heading is to lure the prospective reader and make him open your mail by clicking on it. A thoroughly researched, enticing title improves the odds of your mail being clicked. The inquisitiveness element attracts a person and makes him click on your message.

I bet you've heard the proverb 'curiosity kills the cat'. It signifies how people seek the mysterious elements and cannot rest until they find it. It is an inherent human trait. This very trait has led to countless discoveries and innovations. Human beings are known to be attracted towards the hidden and the unknown. It is this human quality that you have to exploit while writing the title line of your mail. The rest is done by the reader. A title dripping with curiosity factor will urge the reader to click and please his inner inquisitive trait. His one click can solve your purpose. If the reader is satisfied with the content, he will proceed to visit your website and inquire further about your business.

Here are some of the lines you can try:

1.Leave it Incomplete: You need not complete the title. An incomplete heading is bound to generate reader's interest. At the end of the sentence, write the universal four dots expression to stimulate curiosity. The reader's brain will go in to the inquisitive mode and in order to explore further, he will click on your message. For e.g. "What made me do ...." The expression is definitely arousing, isn't it?

2.Confront with a Question: Let you title ask a question to the reader. A question right away sends human brain into thinking mode and in order to satisfy his desire, a reader is compelled to click on your mail. For e.g. a question such as, "Do you know the Secret Recipe to lose weight?" will make the reader click the link to know which secret recipe you are talking about.

3.The 'Free' Advantage: You can include an offer to give something free in your title line. The free item can be a sample product or a brochure giving a glimpse of your system. Nobody refuses a free sample and if they like what they see, they'll likely purchase it. This increases the client's itch and he wants to know more about your product.

The aim behind writing a great title is to increase the reader's curiosity. However, in your mail's content, you need to include 'a call to action' compelling reader to visit your site and see the products. Creating curiosity through your title can help you great deed. Email marketing helps increase the traffic on your website and with a good title line you are sure to see an increased sales figure too.

by: Katherine Droguett.

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