Ft. Myers Subaru Dealership Sales Grow Despite Recession

In the face of an intense recession and huge consumer backlash against the auto industry

, some automakers have found success. In stark contrast, weve seen the Big Three fail horrendously while your Ft. Myers Subaru dealership hit marks that many automakers were not able to contend with. When it comes down to it, advertising isnt always the most important strategy in the bag of tricks that is automotive marketing. A lot of it comes down to who youre aligning with, and when you have a clear mission of benefiting the planet, you set your brand up for success, even in a slow market. At least thats the message weve taken from the success of Ft. Myers used Subaru dealers everywhere, who saw a pretty consistent sales trend during the recessions worst periods.

The proof is out there. According to data collected last year, Subaru skyrocketed to the 11th most popular U.S. auto brand, up from 19 just a year earlier. These numbers have been crucial in the success of your Ft. Myers Subaru dealership, a store that deserves some serious credit for the branding strategies and innovative to-market moves across the company. In 2010, weve been seeing more of the same, with Subaru sales up as much as 41 percent through April. Those numbers trump the ones put forward by some of the industries best known brands, including market leaders like BMW, Lexus, Mazda and Volkswagen. This news is huge for Ft. Myers used Subaru dealerships, who continue to see big sales as a result of its brands friendly reputation among U.S. drivers.

According to a recent BusinessWeek article, Subarus support for important causes has been an important part of the success of Ft. Myers used Subaru dealers across the area. Such brand-building moves help Subaru win new customers on the cheap. It spends about $154 million a year on U.S. advertising$100 million less than the Volkswagen brand (which sells about the same number of vehicles in the U.S.), a fifth of what Hyundai spends, and a fraction of the $2.2 billion plunked down by General Motors, the industry spending leader, according to Kantar Media.

In the midst of a rough period for the automotive industry, keeping your brand on a different level from the competition is difficult but crucial. Without the support of loyal customers, you simply have nothing. There is certainly a difference between a Subaru and a BMW on an aesthetic level, but Subaru offers huge dependability courtesy of your Ft. Myers Subaru dealership. The ultimate difference between the brands is how they appeal differently to consumers and draw in that brand loyalty. Its a difficult thing to do when the industry has drawn so much heat lately, but, luckily for Subaru, its company has caught any of that negative attention. Lets hope the newfound success of the companys brand wont go to its head. We look forward to many more fond years of Subaru ownership across the industry. Stay on the lookout for new developments from the up and coming auto manufacturer.

by: Philip C. Raze

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