Fu Anna Lin Guofang: looking for a non-mold industry - Textile - Gift Crafts Industry

Fu Anna Lin Guofang: looking for a non-mold industry - Textile - Gift Crafts Industry

December 30, 2009, Anna Rich textile enterprises in the Shenzhen Stock Exchange was officially listed small plate, which is the second rollei textile, the second landing of the capital market textile business. Anna Fu, Chairman Lin Guofang

consistent with some of his smile, ring opening bell. Before listing, brokers have Anna on the first day of the rich to predict the opening price, which cast the most promising securities, is expected to be 40.00? Between 44.00 yuan.

Course, the rich have expectations Anna first day of the performance, the session was as high as 41.69 yuan, 40.59 yuan eventually close, up 35.30 percent. Compared with the first unit rollei textile textile, Anna's performance was a better person rich.

Lin Guofang "Direct + join" mode pioneer

According to public information, public offering of 2,600 shares Anna rich issue price of 30 yuan per share, actual and fund-raising 780 million yuan, net profit corresponds to the issue of price-earnings ratio in 2008 was 46.88 times higher than the 27.16 yuan per share, PE ratio 34.64 times Raulais textile. Despite the small plate, Anna IPO share in the rich period, there are 225 institutional accounts get together, under the net capital reached 29.322 billion frozen. Anna is a start

rich in Shenzhen, located in the high-end. In the core market? South China Sell Years, retaining its position as the first. As of June 30, 2009, Anna-rich country has established, including 78 directly managed stores, 238 directly managed counters, 522 specialty stores and 350 joined joined counters, a total of 1,188 stores Marketing Network. Its total ownership "rich Anna", "Xin and Music", "Visor", "Saint of the Flower" and "Laura" and five independent brands, covering markets in different consumer level.

Brokerage research report, targeted at high-end, there is a large margin of space, how the rich build brand strategy product line, while the "Direct + join the" fast low-cost store format roll channel is rich Anna recognition of the important factors.

As "Direct + join" mode of follow-up who rollei first half of 2009 there will be a 600 franchisees, marketing network have developed rapidly. Many people will ask Lin Guofang, as "Direct + join" the pioneer textile business model, why the rich are behind by Anna?

Publicly available data, in early 2006 to late 2008, Anna's self-rich channels of the number of terminals increased from the 156 to 339, an increase of 117% over the same period increased to join the terminal by a 452 to 733, an increase of 62% . Direct mode because of high demand for capital funds in the channel sediment, which eventually led to the rich channels Anna relatively slow expansion in Raulais.

"Into the business, defeated Management . Anna-rich in recent years to more financial input to the self-channel construction, is beneficial to enterprises to channel terminal guidance and control. "Lin Guofang explained," the rich will insist Anna walking on two legs, although it will start to go slower, but can allow enterprises to the future development of more robust. "

Rich by Anna the funds raised will be used to directly managed the construction of network system, when completed, will add 20 Direct flagship store, 100 directly managed stores and 60 Direct counters. In addition, it is used for textile production base, Longhua two construction projects and Anna Changshu rich textile production base of company-phase construction project is finished will the two new capacity 2.8 million.

For rollei, rich and Hunan Mengjie Anna listing will smooth over the Guangdong home Textile Products Association, said Deputy Secretary-General Xiao Jiancheng, the three companies listed, with the power of capital to expand sales channels and enhance the production, design, high-end market will stabilize in the camp, widening the distance with the middle and low home textiles.

But will enter the third world textile market, say, Lin Guofang do not think: "At present, the home textile market is still in the Spring and Autumn period, far from the Three Kingdoms era." Lin Guofang that, although three companies listed on the market after textile The pattern will be different. But the three companies is still much room for their own development, not to-face time.

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