Game Truck Business, Not a Turnkey Operation
Game Truck Business, Not a Turnkey Operation
A new type of birthday party has arrived for kids. No longer are kids going to be content with cake and ice cream followed by outside games in the yard, such as kickball or volleyball. Today, kids have a new type of birthday party request, a Game Truck birthday party.
A game truck birthday party is when you hire the owner of a game truck in your area to arrive at your home for 1 to 2 hours to host your kid's birthday celebration inside the truck. Most trucks sit between 14 to 20 kids and have up to 5 TV screens. Every video game imaginable is included for each of the main game consoles, Xbox, Wii and PS3. The kids can all play the same game or all play separately. No matter what they decide, it's the fastest 2 hours of their lives, I assure you. What a lucrative business for the game truck owner, if he can find birthday parties to host, that is.
This leads me to the main point. Now that I've explained what a Game Truck is and it's main function, now I want to shift and concentrate on potential owners. It is impossible not to consider purchasing a game truck when you can see how lucrative it can be. A game truck party typically fetches around $300.00 in two hours. If you have 6-8 parties a week, you can easily earn six figures per year owning a game truck. But, getting started is not as easy as it might seem.
When purchasing a game truck, you will find manufacturers who want to sell you on the idea of a game truck franchise, like Subway or McDonalds. They claim the business is a turnkey operation, that you will be successful immediately. All you need to do is pay $20,000 for a franchise fee, plus $1,000 per month for their marketing you will given an exclusive territory within the company. Meaning, they will not sell another game truck to anybody else in your area.
Well, that leads to a slight problem. There are multiple companies selling the game trucks. So, if your neighbor wants to enter the business and your company will not sell him a game truck, nothing is going to stop him from buying from one of the other companies who sell game trucks. In that regard, is there really any such thing as exclusive territories?
With that in mind, there is no reason to buy a game truck franchise. All you really need is the game truck itself and the proper marketing, which leads me to the final main point. Marketing your game truck should be a very serious consideration when purchasing a game truck. If the manufacturer tells you that the business is turnkey, but fails to mention marketing, then they are not being truthful. There is nothing turnkey about the game truck industry.
Owning a game truck alone will not get you calls or book you parties, as some game truck sellers would have you believe. When buying a game truck, you will have to invest between 65,000 to $110,000, without a franchise fee or marketing fee. With this much invested, you will want to begin earning income with your game truck as soon as possible.
Finally, be wary of any company that builds in monthly maintenance fees for marketing beyond the purchase of your game truck. What guarantee to you have that the marketing will work? Even if you were to check a few references, who is to say the sources are legitimate or that the same marketing that worked in that area will work in your area. We think, instead, you need performance based marketing, where you only pay a certain percentage of the business you actually get from the marketing. That means you only pay for the marketing when you get business, which is paying for performance, not promises.
Finally, to sum all this up, there are two main points. When choosing the right manufacturer for your game truck, be sure there are, 1. no franchise fees and 2. no built-in marketing fees.
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