Keywords allow your visitors to find your web page when they search the Internet(Example: via Google), they bring targeted traffic to your web pages. Predicting what people will type when they search for a product or service related to yours is the name of the game.Know what words people will type and use them in your web page content so that the search engines(SE) can recognize them and traffic generation for your website.
Find the right keywords that will generate traffic to your site is a big task that involves getting a lot statistics from various SE. This is one task that can best be done by a software! There are programs that you can get for free online by typing "keyword generator" or "keyword analyzer". There are many freeware programs that are user friendly and quite effective too.
In the "Keyword Tool at Google Adwords" website, choose the type of keyword search that you want and enter the words and phrases that you want to use as keywords. You can also enter the web page URL to find keywords related to the content on the page. Either way, the program will generate keyword ideas based on actual statistics in its data base.
Go to your SE and type "Keyword Tool at Google Adwords". This is a neat utility program provided by the industry leader itself - Google, it allows you to generate keywords based on descriptive words and phrases or based on your website content.
On the same "Keyword Tool at Google Adwords" website, you can also try the Search based Keyword Tool, a new utility program that will generate ideas matched to your website and based on actual Google search queries. Enter your website name and the program will generate matching keywords! The method sure beats guessing for keywords.