Generation Y - How To Make Sure They're Wearing Your Bling

For those of you in the diamond brokerage business

, paying attention to consumer trends is essential. However, do you know what motivates your customers? Depending on when they were born, these motivations can be quite different. With Baby Boomers entering retirement age, it's important to look towards the new kids on the block to help map out your game plan. Generation Y or Millenials, born towards the end of the 1970's through the mid 1990's, rival the Boomers in sheer size. At more than 70 million strong, understanding what drives their consumer habits and tastes will help diamond brokers cater their product offering and methods of communication for years to come.

In order to appease this new crop of adults, let's understand what characterizes and motivates this generation. By many accounts Generation Y are defined by technology, growing up with it always at an arm's length. They are more concerned with social image and trends, and seeking self-expression as a way to stand out. They grew up in an age of economic prosperity until recently, like to shop as a habit, have expensive tastes, and prefer self-expression over self-control. Growing up in a culture of praise combined with technology at their fingertips, has yielded a personal sense of entitlement and a need for instant gratification. They are high utilizers of the internet and social networks, and aren't afraid to broadcast their opinion.

With the oldest of Generation Y in their mid 20's and entering their early 30's, they are hitting milestones in their lives, putting them in the market for a diamond. Whether Millenials are shopping for an engagement ring or just wanting to add some "bling" to their wardrobe, this generation will seek out a diamond broker who can provide a robust online selection of loose diamonds. Millenial's internet savvy will drive them to thoroughly research their options, so being able to offer competitively priced wholesale loose diamonds is also essential.

Since they thrive on instant gratification, working with a superior network of fine jewelers will enable you to fulfill their need to see their diamonds firsthand.

Understanding that self-expression combined with keeping up with popular trends is important to Generation Y, diamond brokers who can provide access to customizable diamond jewelry options will help satisfy this generation's desire to stand out, while also allowing them to indulge in the bling mindset that has become popular in recent years. With the influences of Hip-Hop and professional athletes, it's hard to find an artist or athlete that doesn't wear diamond studded earrings, necklaces, and even grills (that's wearable jewelry covering their teeth for anyone over 30).

Generation Y use diamonds as a tool to communicate their personality and to get attention. By combining fashion accessorizing and self-expression, diamond brokers will be well positioned to appeal to Generation Y. So if you are in the loose diamond business, have the online tools necessary to appeal to this generation of savvy internet users, combined with the ability to offer competitive pricing and creative jewelry designs, diamond brokers will find great success in their quest to reach this emerging generation of adult consumers.

Generation Y - How To Make Sure They're Wearing Your Bling

By: David Bowie

POST COMMENT

Foxconn: A Microcosm Of The Tragedy Of A Generation Of Workers Proven and Efficient Free Traffic Generation Methods Newsletters and Lead Generation Perry Ellis Cologne- A Fragrance For Modern Generation Lead Generation Ideas US Lead Generation AdvanceBio: Next generation, sugar to fuel ethanol tech Top 5 Lead Generation Mistakes A Time Poor Generation The Necessity of Cold Calling for Lead Generation Following Through With Lead Generation Traffic Generation Next Generation Cordless Lawn Mowers