A change is very much visible today and it is affecting businesses all around the globe. The change has come in the way people today shop for goods and the way they get informed about it. And this change has come through the mobile phone. The access to the mobile web has affected sales and income for many big organizations and thus getting a mobile website can affect your business too. How exactly will it help you?
According to report by Yahoo customer shops more from a mobile site than they do at home from their personal computers or the ones they have in their office and thus having a mobile website will definitely give you more exposure as you can reach to them easily. More importantly your prospective customer thus will be given the opportunity to get to you at any time in the day, fore all the seven days in a week. Your message will be reinforced by your brand as now you will be available on the mobile site with a mobile website.
The current surveys provides us with a data that says with the availability of a mobile website a company has seen traffic get increased by 20% from what it was before they had a mobile site. This data gives you the trailer of what is going to be the future. Mobile sites that have a domain name are liked by Google. It has a directory specifically for the mobile sites in an attempt to provide the user with the most relevant results of what they wish to search. This can be beneficial to your business because there is a better possibility of your domain being shown in the results when a customer searches the keywords from a mobile phone. The user friendly nature of a mobile website is another good reason behind attracting customers. Getting a mobile site will also help you to stand out of the cut throat competition that exists. It's better to head start before others start to follow as well.
There are some features that are must in a good mobile website and should be kept in mind while designing a mobile site.
1. Quick contact button, so that the customer can get to you without any hassle and you definitely would want that.
2. Map, is of utmost importance especially when a prospective customer tries to find your location.
3. Driving directions are also crucial. It is not desired that your prospective customer leave your site for getting driving directions. Always better to provide them with that.
4. Auto redirect to the PC website. For a better experience.