Get Better Search Results on Facebook

Get Better Search Results on Facebook

Get Better Search Results on Facebook

Since Facebook has yet to prioritize search functionality within its site there are still some problems for marketers who want to make things like events and community pages (pages centered on a particular interest or hobby) easily found by potential Friends. According to search marketing firm aimClear, "Facebook experienced search query growth earlier this year -- 48% in March -- but it has since seen queries drop 4% in April to 624 million and then another 2% in May to 609 million, according to comScore. Two-thirds of comScore's U.S. Top 100 Web sites and half of Global Top 100 Web sites have integrated with Facebook."

Here are a few tips on how to optimize your Facebook posts/events to get more search functionality.

1. Privacy leaks allow marketers to see Facebook user's interests and leverage them for more targeted advertising. And luckily for marketers, the majority of Facebook users have still not figured out how to change all of their privacy settings to "friends only" which has supposedly been fixed to prevent unwanted data leakage.

2. The internal search tool allows a marketer to determine a company's friends which can be used to mine all of their friends and build a competitive consumer base.

3. Make events searchable by inviting a lot of people to the event so that when the connections of those people start typing the first word in the suggest box the name of the event will fill in automatically.

4. To promote a product at the event include the name in the invitation, this is because the event search feature is not based on attendance, keyword relevance or location.

5. Aside from inviting a whole bunch of people to an event, marketers need to find ways to get people to Friend members with a related keyword in their name.

The bottom line is, Facebook needs better search tools and relationships with search engine marketers. Although marketing on Facebook is still going strong, search market share has gone down during the past few months during the information privacy debacle. At least up until March, simply clicking an advertiser's ad reveals to the advertiser the user's Facebook user name or user ID. Which with default privacy settings, the advertiser can then see almost all of a user's activity on Facebook, including name, photos, friends, interests, "Likes" and more.

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