How to create a winning Facebook fan page
How to create a winning Facebook fan page
It's a fact... Facebook has beaten Google as the most popular web site on the planet.
With over half a billion users logging in to their Facebook accounts every day to check what their friends have to share or say, it's just insane to not tap into this incredible market to market and promote your business.
The best way to go is to create a Facebook "Fan Page".
A Fan Page is just a simple page that allows you to post updates to your fan base (also called fans, or followers), in the form of text, photo,link, or a video.
Fan pages are free to build, and you don't need any html knowledge to get started. Just login to your Facebook account, and you will find all the details there to create a page.
The first thing you need to do is add an image (or a company logo) that represents your business. You want people toknow who you and your business are.
Then you can add some interesting content to your page. Postlinks to useful articles on your blog or website, or give away a special report that may help people solve a problem.
You don't need to be the author of an article that you want to share, you can just link to otherarticles or blog posts.
Neverdirect sell products via your fan page. Be helpful instead, offer good advice, so your fans will not "Unlike" your page because you constantly bombard them withpromo's and offers.
If you want to sella product or service, do it in a unobtrusive, friendly way. Nobody likes to be sold too. People are not stupid. You can for example post an update that you are working on a new project, and would love to hearother people's opinion.
It is also important to not just let your new fan page visitors land on your "wall".
Instead, you should point them to a special landing page when they arrive on your fan page. This is easy to do by using the fbml tab in the application settings.
You can use any html editing software to createa landing page (where people can get something for free if they "like" your page, works just like a squeeze page on a standard web site), and present this page as your home page to all your new visitors.
Make this squeeze page your "Welcome Page" in theapplication settings.
Once done, you canadd fans to your fan page by inviting allyour friends, JV-partners, subscribers and customers, so they will know when you have something to share or announce.
It only takes a simple click on the "Like" button, and they will be getting all your updates in their newsfeed whenever you post something to your fan page.
It works like magic... try that with a simple email message ;-)
To succeed with Facebook fan page marketing, it'scommon practice to engage your fans by asking them questions or inviting them to a poll that youcreated. The more fans you can get to interact on your page, the more exposure it will get.
Remember, when people add something to your fan page, a comment, link, photo, or video, all their friends will see this in their newsfeed, and as a result your fan page can get more traffic and new fans.
The majority of Facebook users are very social people, and will visit the page that their friends like or interact on... and many of them will also like your fan page if they find it interesting, informative or funny.
Once the viral effect gets started,you will see new fans coming to your page daily, without you doing any work... and your web site traffic and sales will grow on autopilot.
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