Get Cracking on your Email Campaign Tracking
Statistics is not a dirty word
Statistics is not a dirty word. We all remember taking that boring class in college no offence; maybe some of you actually enjoyed it. Funny, how things change. Now that very word takes on new meaning it is now the key to our survival in this stress filled, highly competitive world we call internet marketing. We grow up and realize to survive and excel in our businesses and our lives; we all need to do what works.
If you are like me, you may not enjoy dealing with numbers, stats, and results. But such is life. If you don't track your e-campaigns, your future efforts may just go down the toilet. We need to know the results of each campaign so we can measure our success campaign to campaign, making the necessary changes, when needed. Faith and prayer may soothe the soul, but only knowledge and statistics increase our bottom line.
Working for a campaign software company, gives me a first-hand look on just how important measurability is to becoming a successful marketer. We are constantly helping our clients know their options and optimize their results. We are always on the move to help our clients improve and grow. Here are some thoughts to chew on:
For some strange reason, people think that by sending out hundreds of newsletters someone will eventually join or click through within the newsletter. Unfortunately, that is not true. You newsletter may not even reach the inbox and even if it does, may end up in the trash bin. There goes all your hard work doesn't make any sense and definitely is an unproductive approach. Don't you want to know who opened up your email, and if any of the links or call to action were clicked on?
Why would you want to repeat a failure? Can you afford to play Russian roulette with your business and livelihood? I don't think so. I certainly can't. Tracking your email marketing campaigns results in campaigns made stronger, resulting in better focus and visibility.
Tracking lets you see:
who opened your email campaigns
what was the percentage of opened mail?
what links did they click within your newsletter or email campaign?
wow many people opted to subscribe/unsubscribe?
if you are attracting new subscribers?
subscriber comments
I hope this has been helpful. Active Trail believes that an informed client becomes a successful one. Isn't that what it's all about?
Statistics is not a dirty word. We all remember taking that boring class in college no offense; maybe some of you actually enjoyed it. Funny, how things change. Now that very word takes on new meaning it is the key to our survival in our email campaigns. We need to maintain our edge in this stress filled, highly competitive world we call internet marketing. Knowing what works and what doesn't, determines it all.
If you are like me, you may not enjoy dealing with numbers, stats, and results. But such is life. If you don't track your e-campaigns, or your mass direct mail marketing, your future efforts may just go down the toilet.
Without obtaining specific results, measuring campaign to campaign, how can we ever hope to besucceed? We need to make the necessary changes needed to move on a continuous and positive path.
Faith and prayer may soothe the soul, but only knowledge and statistics increase our bottom line.
There is no better tool than
email campaign software when wanting a first-hand and professional tool to measure our stats and progress. There are no easy alternatives, and no shortcuts. You need the best technical tools available in order to be a successful marketer. This is our expertise, offering our clients the best options and teaching them how to optimize their results.
We are always on the move to help our clients improve and grow.
For some strange reason, people think that by sending out hundreds of newsletters someone will eventually join or click through within the newsletter. Unfortunately, that is not true. You newsletter may not even reach the inbox and even if it does, may end up in the trash bin. There goes all your hard work doesn't make any sense and definitely is an unproductive approach. Don't you want to know who opened up your email, and if any of the links or call to action were clicked on?
Why would you want to repeat a failure? Can you afford to play Russian roulette with your business and livelihood? I don't think so. I certainly can't. Tracking your email marketing campaigns results in campaigns made stronger, resulting in better focus and visibility.
Tracking lets you see:
who opened your email campaigns
what was the percentage of opened mail?
what links did they click within your newsletter or email campaign?
how many people opted to subscribe/unsubscribe?
if you are attracting new subscribers?
subscriber comments
Active Trail believes that an informed client becomes a successful one. Isn't that what it's all about?
Get Cracking on your Email Campaign Tracking
By: Coolblogger
Buying or Renting an Email Address List Calculating Email Click-Through Rate Streamline Your Communications With Avaya Voice Mail Having Your Landing Page Consistent with the Email Newsletter Apple Ipad, Microsoft Exchange And Email Email People Search Will Help You Find Those You Are Looking For Why Mailing List is a Valuable Asset for Your Company Email Marketing Campaigns Explained How Email Marketing Software Makes E-marketing Easier 5 Facts You Must Know Before Creating Email Newsletters Paid to Read Emails Get Close And Personal With A Personal Email Address The Advantages Of Fax-to-email And Voicemail-to-email.