Getting opt in email leads is the only way you will stay in business. The issue may not be your website ore the information on it, but if you can??t people to raise their hand and say, "I want your product or service", you will get no where. When you use opt in email leads correctly you will have mastered the art of getting leads to look for you instead of you looking for leads. What follows are a few great steps to get hundreds of opt in email leads. Step #1 - Learn how to research keywords and find out what your ideal client is searching for. Keyword research is simply "finding your niche" and finding the way to allow your product or service to be found. With this method of obtaining opt in email leads you position yourself as the expert in your industry. You can get opt in email leads for just about any type of topic using this method. Do search on google for more help on this method of getting opt in email leads. Step #2 - Simplify your webpage / landing page. One of the great mistakes that many small businesses make is giving too much information and way to many options. Small businesses will get much more traction and many more opt in email leads by using landing pages to drive targeted traffic to instead of full blown websites. Simply if you want to sell more of your red widgets, make a landing page that only talks about the benefits (not features) of your red widgets and how they will change the life of the user. Step #3 - Give away a free report. This is a good way to get many opt in email leads at no cost. Now that you know only qualified leads are coming to your website, you now want to give them a reason to give you their contact information. If you give away a free report pertaining to what they have come to your page for, you now can sell them other things later. Giving away a free report or videos on the topic of your website, lets you know that if they give you their name and email address, you have a great opt in email lead. To accomplish this, you simply write up a short 2-10 page report. You then add in a link to your landing page where the readers can opt in to receive messages from you. You will start to see many opt in email leads coming to you. This is a great way to generate opt in email leads.About the Author: