The fight to attract the attention of potential customers is something that is ongoing
. It is one of those things that you have to keep on working on to keep it fresh. There are tons of businesses out there and if you pay attention you can always pick up some ideas by what some of them are doing. That doesn't mean that you want to do the exact same thing that your neighbor is going, but maybe by looking a little further away.
Many companies will use the act of creating a visual interest, with something unusual, to attract new customers and make people wonder what the fuss is all about. This can be done with flashing lights in front of your business and things like balloons. A new nightclub will use a spotlight and have people wondering what is going on all over the city. You can try these ideas or find something that will spread your money farther.
If you create a party like atmosphere it will make a lot of people wonder what you have going on. It can be something fancy with a band and lots of food and festivities for everyone. Or you can keep it simple and much less expensive by only giving people popcorn and soda or even hot chocolate and cookies, depending on the weather.
As you have curious people coming up and seeing what your business is all about, it makes a lot of sense to give them something to take home that has your logo. You want for them to remember that your business is here and you also need for the to come back again another day. Promotional items are a long-lasting way to make this happen.
What you will decide to use will depend on the type of business that you are in. The items should be something that remind people of your company as well as the logo. If you sell cooking equipment then a logo cookie cutter would be a good idea. For a sporting equipment store a ball cap would be a winner. There are plenty of decent items that you can choose from to use for this.