Getting Employees On Board With Promotional Products
As a business owner, you realize the value of promotional product advertising and its effectiveness in a slow economy
. You probably have a lot invested in building your business in this way, but you may be concerned about the follow through that your employees will have with passing these items along to your customers.
When you begin using promotional product advertising, you will find that the best way to approach your employees with it is to have a company meeting. This will let them know the purpose for this type of advertising and how it works. You may even want to get them involved in choosing items and colors that they think best suit your customers. This will help them have a more vested interest in handing out these products.
Once you get them to realize the value of the items they are passing along, this will help. You must find a way to set guidelines also as to keeping track of who has gotten the products and also that there will only be one item handed out per customer. Some customers will try to push employees to give them several of these items and realistically you want them spread around. You don't want one person taking home 10 of the same item; this probably won't really help increase your business as well.
To help to understand setting guidelines and boundaries consider these examples; consider marking a patients chart when they recieve their item if you're running a dental or doctors office. If you're in retail there could be a dollar amount established so that if the customer spent over that level then your employees know to hand out a prize.
Whether you choose promotional coffee mugs or logo imprinted t-shirts, you will find that your employees will quickly get on board with handing out free items and as long as parameters are in place this will help you spread the advertising around to a variety of different customers, from many different walks of life.