Getting Results From Your Online PR Marketing Strategy
A well organized and planned PR generates buzz for your company
. Before the onset of the Internet, companies get the services of public relations firm to craft on their behalf promotional press releases for their products and services. It was because these people know people who control advertising space on newspapers and advertising space is limited resulting to fierce competition.
As the Internet became popular, a company nowadays has the power to be its own PR firm. What is good about Online PR is it provides you with SEO for your website, it is good for your online branding strategies which can even complements your traditional marketing strategies.
An effective online press release is critical for two reasons:
1. It improves brand awareness, it reaches the potential of a bigger audience and it gives you the platform to have a good online reputation.
2. It drives necessary traffic to your website and generates buzz about your company, its products and services.
There are many online press release submission websites. Some are free and some can be expensive. Which ever you choose depends on your objective and budget you can try the free online press release submission websites if you have zero or little budget. It is well advised to try a free online press release service and be willing to pay for a service that delivers your advertisement to a more targeted market.
The top three free online press release distribution sites are:
1.Prlog
It is an ordinary looking website but can deliver good results. It distributes your message to popular online search engines such as Google and Bing. It allows links which earn your website some SEO points. You are allowed to schedule the timing of your press release.
2.Pr
It is an ordinary looking website but can also deliver good results. It distributes your message to popular online search engines such as Google and Bing. It allows links which earn your website some SEO points. If you choose to target a more defined demographics based on some criteria such as age group you have the option to opt for their paid services.
3.Openpr
It is also ordinary looking website but can deliver good results. It distributes your message to popular online search engines such as Google and Bing. It allows links which earn your website some SEO points.
There are also well known paid online PR submission websites such as businesswire and prnewswire. But be well prepared to spend advertising budget to get the results you would like for your online press release.
Depending on what your goals you would like to achieve in doing online PR submitting your press release can be a valuable marketing strategy for your company.