Getting Started in Internet Marketing (part 4)

Getting Started in Internet Marketing (part 4)

Biggest mistake you can make is to implement a Web site, write to your book on the Web site and expect people to visit your website in droves and buy your ebook. It works this way. In other words, if you think that you can 'create and they will come', you are wrong. Even with targeted keywords, product design great Web sites and a killer, almost person find your Web site if you do not promote.

Therefore, there are a few steps more take before you'll see your first sale.

You must first of all, the design of your Web site. In the past, you could get with a simple Web pages - a letter from sale and a thank you or download page. Also recently about 4 years ago, these websites simple would still get ranked by Google. In fact 4 years is long in eMarketing and much has happened since. The most significant development is the Google Slap.

Google Slap is the term used to signify that Google wants to now your website contains quality content and not only a pitch. Nowadays, if you simply place a website 2 page without good content, Google won't rank it well. In other words, you will find your Web site page 1,245 in results of search of Google or something like that.

Therefore, when you design your Web site, you must make sure that it has more than a sales page. There are many ways to design a Web site and each person has his own preferences. Good practice would be to make your Web site have at least 8 pages - home page, a sales page, a blog, thanks or download page, the privacy policy, disclaimer clause (especially if your product is linked to earn money), a contact page and a page comments.

In short, a home page contains a message of welcome and introduction to your Web site. It must also contain an opt-in box where you collect the names and emails from visitors so that you can create your list. Encourage visitors to give their names and emails, you must provide a bonus as a brief report, video, audio, or a newsletter. Make your reward connected to your niche topic.

A blog would contain the latest news in your niche, interesting articles or your personal training on your niche. For many Internet marketers and webmasters put their blog in a separate directory on their Web site. This means that the URL of the blog would be http://www.mydomain.com/blog. Alternatively, you could buy another domain with the same domain name, but different extension such as your blog. Then you could link your blog to your website. This gives your main site added eyes ' link juice ' Google. "

"Link juice" is the term referring to links how are pointing to your Web site. The links you have, better it is for your Web site. You need the external and internal links for your Web site. External links are other websites linking to yours and internal links to internal pages on your site linking to each other.

All other pages of your website are self-explanatory. Once you have your Web site, the next thing you want to do is to promote. Which will be covered in the next article.

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