You have to think carefully what you want to spend your advertising money on
. You probably only have so much money and you need to spend it the best way possible. If you use a mailed coupon then you might get some attention but it will only last a little while. You really need to get some kind of plan working that will last longer than that.
To make your ad promotion longer is important because you want to hit a lot of people. Your money is too important to spend all of it on something that will come and then be done. There is advertising that will last a lot longer than just a one time paper ad. You need something that will continue to get attention and that will remind people of your company for a good long time.
You need an effective means of advertising that will help build a steady customer flow. Something that will encourage your customers to come back in again and again, while helping to generate referrals, which is the most solid way to build your business. You need advertising that just puts your name out in the community and advertising that will serve as an advertisement for a new product or service.
What you need is not impossible and not new. You need promotional products imprinted with your business name and logo on them and possible even an advertisement for a new product or service that you have available. You need logo imprinted pens and t-shirts, sports bottles and coffee mugs. Great items that your customers will find useful will go a long way in helping promote your business.
Using promotional items is smart because the products last and get a lot of use. When you use items that are handy and that are needed by people, they will be kept and appreciated for a long time. Because of that the info that is printed on there will be seen for a long time by a lot of people.