Getting Volume is the Trust Factor of Your Landing Page

Getting Volume is the Trust Factor of Your Landing Page

The tools and resources available to you these days has made creating a landing page easy. But it's not just the design of your landing page that's important, you also need make the page trustable. The tips below will help you create a landing page that converts by helping your prospects begin to trust you.

One thing to consider is what information you need to ask your prospects when they land on your page. The purpose of your landing page is to get you targeted leads, and get your prospects to take action.

This is why it's important that you ask the appropriate information rather than asking for random information. Make it easy for people to answer your questions since they are typically going to be skeptical when sharing personal information. If you want to avoid scaring off your prospects don't ask for mailing addresses or phone numbers if you can keep from it. A basic rule of thumb you should think about is asking for only the most basic information before you ask for more in-depth information on the following pages. For instance, if you are giving away a report that prospects might want all you need to ask for is a first name and email address. Don't make the mistake of asking for too many details as this will cause your conversion rate to go downhill fast. Secondly, if you truly want to create a trusting bond between your prospect and your landing page, then remove any barriers that you have towards valuable content. Even if you're giving away something for free in exchange of your prospect's contact information, it's important that you give away something in advance that offers value. As an illustration, if you're planning to present free eBooks that have to do with your niche, then let your prospects view a chapter of it, before inquiring about their email address or any other contact information. This will not only raise the confidence, but it will furthermore let you have a nice beginning in a long term relationship with your prospects.

Lastly, use certification logos from trusted authorities to garner trust on your landing page. Get your prospects to trust you by displaying your association with other trustable companies such as Verisign on your landing page. Another good association to add to your landing page is the BBB or Better Business Bureau.

As you can see having the BBB badge on your site can be beneficial to your business.

From the information above you can clearly see that creating a trustable landing page is about taking the appropriate steps at the right moment. You can reach your goal if you avoid lagging behind because of lack of action.

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